Simmental's American History Makes a Great Holiday Gift

15 November 2018

Go to to order your copy.

Excerpt from the Foreword written by Dr. John Pollak.                             

"The reader of this book will gain knowledge of the history of the Simmental breed, the Association and the people behind the breed. Embracing the story of Simmental in the United States beef industry may help create a sense of accomplishment and relevance that current membership can take pride in as they carry the banner of the breed forward. But there is also value in studying history. Generations of cattle and of the ranchers and farmers who produced those cattle have come and gone over the past 50 years. They faced cyclical cattle markets, environmental and social issues, and challenges that come from moving an organization and a diverse membership forward. They made mistakes and at times got off course, yet learning from these miscues prepares today's leaders for making future decisions. Bold decisions were made that created positive change and should instill confidence in future leadership as they seek to be innovative in new endeavors. The constant threat in the past is that they continued to adhere to the core principle of data collection and utilization. Hence, I encourage all who read this book to keep in mind how knowledge of this history will help in addressing current aspirations for producing better cattle while addressing new challenges that face not just Simmental but the entire cattle industry".  


I’ve read my copy three times. Amazing job done! I appreciate learning the vast amount of history, and specifically what happened to the breed through the 1980's". Craig Johnson.
"Loved the presentation! I too would encourage everyone to take the time and read the book, it is a great and honest synopsis of the history of the ASA and a truly thoughtful piece. History has its greatest value when its lessons help shape our future. Congratulations Bob and thanks for all of your efforts!" Marty Ropp


“Simmental's American Journey' tells the story of a great breed of cattle that originated in Switzerland but crossed the Atlantic ocean in the late 60's! Thanks to Dr. Bob Hough, Paulette Cochenour and others who put over 70,000 words and 400 photos into this great book! Only $25 and available from the American Simmental Association! No doubt if you're an Ag educator you need this book as a reference in your classroom! In fact, if you are a breeder of Simgenetic cattle this would be a great gift for your local Ag teachers or County Agent!" Billy Moss


“Simmental's American Journey isn't a pretentious stroll through history. Dr. Hough candidly tackles the breed’s history through good times and tough years. He stresses the lessons learned at FOCUS 2000 and its pivotal role in our breed’s re-alignment with industry needs. He emphasizes Simmental’s science and performance roots and frankly depicts the leadership’s strengths and visions. This book accurately conveys the association’s struggles and vitality. It is a must-read for ag history buffs, as well as future cattlemen.” says Susan Russell, Sugar City, CO, Colorado Simmental Association Secretary and Treasurer.