ASA Spotlight

Simmental True

March 15, 2019 ASA Spotlight ASA
An Oregon family continues their longstanding dedication to the Simmental breed. By Lilly Platts Shawn Hester believes in the Simmental breed and for many years has been a dedicated advocate. Shawn and his parents, Dale and Bette, own and operate Hester’s…

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Emme Troendle



From the editor, Emme Troendle

When cattle producers call the ASA office, one of the most common questions I am asked, besides how the weather is in Montana, is: “When is the deadline to submit ‘this’?” or “I am traveling, can I find that on my phone?” You are busy, and you want a quick, easy way to get the information you need when you’re out in the field, delivering bulls, or taking steers to the local sale yard. You don’t have time to run in and warm up the computer to see when something is due or when an event is happening.     Now, ASA has an app for that! Recently, ASA released the SimmApp. Producers can find the information right at their fingertips — on their smartphone.    From SimmApp, you can set reminders for ASA deadlines like Total Herd Enrollment, Association news and updates, and announcements about events. Or, if notifications bug you, don’t worry. You have to opt-in to be notified, and you can still access all the other information SimmApp offers.

Highlights from SimmApp: 

• Get the latest beef industry news 

• Receive ASA alerts 

• Read the latest SimTalk and the Register magazine 

• Look at bulls featured in Sire Source   

• Find industry, ASA, and AJSA events and deadlines 

• Search for an ASA animal or member 

• Read about SimGenetics producers, educational articles, and Herdbook programs and services on ASA’s blogs 

• Send SimGenetic cattle photos to ASA Publication. (You could find your photo on the cover of the next magazine!)  • Access ASA videos on YouTube 

• Find ASA and AJSA Facebook, Instagram, and Twitter pages 

• Access press releases    I think you get the picture. This app gives cattle producers what they are looking for, right away. So, I guess in the future, you better be calling me just to ask about the weather in Montana. It’s been snowing all day today. 

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