The latest beef industry news, ASA alerts, SimTalk  & the Register magazines, Sire Source, press releases, industry events, deadlines, educational articles, and the ASA's Youtube channel - all in one place. Sign-up to receive push notifications to receive immediate announcements tailored to your needs!

SimmAPP get it at Google Play, Apple Store and Amazon APPs



ASA 2019 Annual Meeting - Join Online

Newly Elected Trustees Inducted January 19, 2019, in Denver, CO.
A total of 466 active adult members participated in the 2018 ASA Trustee election this year.  261 members voted in the North Central region and 205 members voted in the South Central region.
J.W. Brune will fill the North Central open position and Greg Walthall will fill the South Central open position.

The induction of the newly elected Trustees along with the Trustees returning for a second term, Tim Curran and Clay Lassle (Western region) will take place during the Annual Meeting in Denver, January 19, 2019.

This is the first year the Annual Meeting will broadcast via the Internet.  If you are unable to attend the meeting in person, please join us online.  Details were included in your Call to the Meeting sent to you on December 14, 2018.  You must register in order to join electronically. 
Watch a video tutorial showing you how to register and test your equipment prior to the meeting.

There is one Rule Amendment, and the first time you'll be able to vote through Herdbook Services rather than a third-party program. 

We have many firsts this year for the Annual Meeting.  If you are registered to attend electronically, you'll be able to vote during the meeting (if you have not already submitted your vote) and have the ability to ask questions or submit comments during an open floor session.
Agriculture Secretary Sonny Perdue announced the appointment of 35 members to the Cattlemen's Beef Promotion and Research Board.  Producers and importers newly appointed to serve 3-year terms are listed here.
The beef R&P program operates as the Cattlemen's Beef Promotion and Research Board.  The program's goal is to maintain and expand domestic and foreign markets and uses for beef and beef products.  The program is funded by a mandatory assessment of $1 per head collected each time cattle are sold.  Imported cattle, beef, and beef products have a comparable assessment.

Aegerter Joins ASA

Darla Aegerter has joined the American Simmental Association as the Youth Programs and ASF Foundation Manager. Aegerter’s main responsibilities will be to coordinate the AJSA Regional and National Classics, other assigned youth events, work closely with the AJSA Board, and become immersed with the American Simmental-Simbrah Foundation as liaison with the Foundation Board and supporting their fundraising activities. Aegerter has an extensive background in the purebred cattle business, including operating her own livestock photography business, managing livestock advertising sales, being the Nebraska State Fair Beef Superintendent, and assisting with special projects at the American Hereford Association and Hereford Youth Foundation.

Aegerter resides in Seward, Nebraska, with her husband, Jeff. They have a son, Kane, who is a sophomore at Oklahoma State University. Together they operate a small purebred cattle herd and market cattle in an annual production sale. The entire family has been very involved in youth cattle organizations, and Aegerter realizes the value in educating young people and providing great family experiences.

Aegerter looks forward to meeting and growing future relationships with everyone in the Simmental family. She especially embraces the challenge of working to further develop, grow, and strengthen both the outstanding AJSA program and enhancing the efforts of the American Simmental-Simbrah Foundation. Aegerter will assume her duties on February 4. 



What is it? 

Recently, the American Simmental Association (ASA) Board of Trustees passed a directive to put significant effort into the collection of sire-identified carcass phenotypes. This is an understandably large undertaking and we need your help.
Let's face it if you are a seedstock breeder we do not expect to receive a significant amount of carcass data from your herd, as the bulk of your animals become breeding stock.  Rather, the path to increased carcass collection lies in the customers of yours who trust your genetics and retain ownership through slaughter. It's likely you are already thinking of those couple producers you sell bulls to that retain ownership.
It wasn't that long ago that ASA rolled out the commercial Total Herd Enrollment (THE-CM) option, specifically geared for the commercial cattlemen. This option was designed to offer a home for those commercial cow-calf operators who wanted more in terms of genetic awareness on their cowherd.
This is where we believe we can help. For those commercial producers who are already taking on the risk of retaining ownership, who are data-driven, and interested in better understanding the genetic merit of their cowherd we would like to assist them by enrolling their cowherd into THE-CM.
For just $500/per year, with no limitation on herd size, the ASA will provide membership, access to Herdbook and Active Herd management software, EPD's and selection indexes powered by BOLT on the producer's entire female population, and the opportunity to take advantage of the many other programs offered by ASA.
This is an opportunity for your customers to take their herds to the next level, benefit the ASA genetic evaluation, and even better they will help prove your genetics faster. That's right. By introducing additional contemporary groups tracing back to your genetics, your own EPDs will become more accurate.
More powerful predictions, improved accuracy, and more meaningful carcass EPD's can all be achieved on your cowherd by integrating your customers' cowherds into THE-CM.  Call Lane Giess or Jannine Story at 406.587.4531 if you have customers who may be interested.


DNA Update

DNA Invoicing
Starting September 1, 2018, DNA invoicing will be completed at the time of requesting the tests (instead of when results are received).  This will increase efficiencies and reduce the number of invoices members currently receive.

Since it takes time to order kits and for the sample to complete testing, other types of processing (registrations, THE enrollment, transfers) will not be delayed pending DNA payment for a period of time.

New Genetic Condition Panel Pricing
The Genetic Conditions Panel is undergoing changes to include all 7 of the genetic defects tracked by the American Simmental Association. These defects are: AM, NH, CA, DD, OS, PHA, and TH. The new Genetic Conditions Panel will only be available with GGP-LD or GGP-HD testing and the add on price for the panel will be $25. If the animal is not undergoing a GGP-LD or GGP-HD test, then defect testing will be $25 per defect.  If requesting the genetic conditions panel after a GGP-LD or GGP-HD test is complete, then the testing will be billed at single defect rates, which is $25 per defect.


Educational Promotion of ASA's Services and Programs

 ASA has expanded the opportunities for you to request a knowledgeable person to an event.  This may be in a formal presentation, one of the speakers at an event, or a few minutes in front of the crowd with an invite to consult one-on-one about ASA's programs and services.  We are seeking members who would like an event to be considered; here are the parameters to determine possible ASA attendance for education and program awareness.

 1. Audience Qualifier.  Must have a minimum of 25 individuals in attendance; highlighting ASA program(s); event must align with ASA goals and programs; ASA personnel must be the focus for at least 30 minutes or 50% of the event. 
2. $3,500 in business with ASA (within a fiscal year) per membership; must allow some form of education or program awareness.

 3. $2,000 in advertising with ASA Publication.  Must be a singular membership/account or a collaborative sale; must allow some form of education or program awareness.
4. $500 "Buy-a-Day"; must allow some form of education or program awareness.
5. State Associations. State associations receive two free days per year for ASA attendance; must allow some form of education or program awareness; one of the two days must be commercially oriented.
Contact Luke Bowman at 765.993.6681 for more information.

Join us in Denver for the auction following the Foundation Gala on January 20, 2019, at the DoubleTree (3203 Quebec Street). Can't make it to Denver? Look for the auction online at

Benelli Raffaello 50th Anniversary Limited Shotgun, Eagle Pass Ranch - Pheasant Hunt, Napa Valley for Two - Tour and Wine Tasting, Ultimate Alaska Fishing Lodge Experience, Original Design 50th Belt Buckle, 50th Anniversary Belt Buckle #43, Old Swiss Bell from Simmental Way building, Custom-made Saddle Blanket, Custom-made Bit, Handmade Natural Turquoise and Heishi Beaded Necklace and more!

Download the brochure here.

Go to to order your copy.

Excerpt from the Foreword written by Dr. John Pollak.                             

"The reader of this book will gain knowledge of the history of the Simmental breed, the Association and the people behind the breed. Embracing the story of Simmental in the United States beef industry may help create a sense of accomplishment and relevance that current membership can take pride in as they carry the banner of the breed forward. But there is also value in studying history. Generations of cattle and of the ranchers and farmers who produced those cattle have come and gone over the past 50 years. They faced cyclical cattle markets, environmental and social issues, and challenges that come from moving an organization and a diverse membership forward. They made mistakes and at times got off course, yet learning from these miscues prepares today's leaders for making future decisions. Bold decisions were made that created positive change and should instill confidence in future leadership as they seek to be innovative in new endeavors. The constant threat in the past is that they continued to adhere to the core principle of data collection and utilization. Hence, I encourage all who read this book to keep in mind how knowledge of this history will help in addressing current aspirations for producing better cattle while addressing new challenges that face not just Simmental but the entire cattle industry".  


I’ve read my copy three times. Amazing job done! I appreciate learning the vast amount of history, and specifically what happened to the breed through the 1980's". Craig Johnson.
"Loved the presentation! I too would encourage everyone to take the time and read the book, it is a great and honest synopsis of the history of the ASA and a truly thoughtful piece. History has its greatest value when its lessons help shape our future. Congratulations Bob and thanks for all of your efforts!" Marty Ropp


“Simmental's American Journey' tells the story of a great breed of cattle that originated in Switzerland but crossed the Atlantic ocean in the late 60's! Thanks to Dr. Bob Hough, Paulette Cochenour and others who put over 70,000 words and 400 photos into this great book! Only $25 and available from the American Simmental Association! No doubt if you're an Ag educator you need this book as a reference in your classroom! In fact, if you are a breeder of Simgenetic cattle this would be a great gift for your local Ag teachers or County Agent!" Billy Moss


“Simmental's American Journey isn't a pretentious stroll through history. Dr. Hough candidly tackles the breed’s history through good times and tough years. He stresses the lessons learned at FOCUS 2000 and its pivotal role in our breed’s re-alignment with industry needs. He emphasizes Simmental’s science and performance roots and frankly depicts the leadership’s strengths and visions. This book accurately conveys the association’s struggles and vitality. It is a must-read for ag history buffs, as well as future cattlemen.” says Susan Russell, Sugar City, CO, Colorado Simmental Association Secretary and Treasurer.

Multi-breed Evaluation


IGS Releases Multi-breed Genetic Evaluation powered by BOLT

Multi-breed Genetic Evaluation powered by BOLT 


FAQs: IGS Multi-breed Genetic Evaluation powered by BOLT

What to Expect with Multi-breed Genetic Evaluation Powered by BOLT

The Value of DNA Information in the Multi-breed Genetic Evaluation Powered by BOLT

Multi-breed Stayability: First EPDs Using BOLT

Are the New BOLT-Derived EPDs More Accurate Than Previous Cornell EPDs?

International Genetic Solutions (IGS) is an unprecedented collaboration between progressive breed associations fervently committed to enhancing commercial profitability.  The collaboration has yielded the world’s largest genetic evaluation of beef cattle with over 17 million animals and 120,000+ genotypes.

In keeping with our commitment to the cattle industry, IGS is pleased to announce the IGS Multi-breed Genetic Evaluation powered by BOLT.  The new genetic evaluation provides more predictive EPDs, better use of genomics, more accurate accuracy reported with EPDs, all with weekly evaluations.  The announcement ushers in a new era in genetic evaluation — an era made possible by a genetic evaluation system dubbed BOLT (Biometric Open Language Tools, owned by Theta Solutions, LLC).  

Click to read:  
IGS Releases Multi-breed Genetic Evaluation powered by BOLT

click to listen to all presentations

ASA's Chip Kemp presents at the 2018 Strategy Forum on Livestock Traceability

Listen to his presentaion here:

Data Collection: Coercion or Collaboration
Audio PDF Chip Kemp - Director of IGS Commercial and Industry Operations



The commercial programs offered by the American Simmental Association (ASA) are an effort to provide genetic tools to the largest sector of the beef industry— the cattle operations. 

Click here to read our article.


American Simmental-Simbrah Foundation Auction

Join the ASF Auction Following the Foundation Gala, Sunday Evening, January 20, 2019, in Denver at the DoubleTree Hotel (3203 Quebec Street).  The auction will also be online at

Visit for auction details and to view the auction items!

Just how long does it take to get from a DNA test request to a result on Herdbook? Give yourself a two-month head start to be sure. Check this link to learn more about testing requirements, timelines, and top tips for success!



Is your cow herd a part of ASA’s Total Herd Enrollment program? Spring 2019 enrollment opened on October 15. Any females calving between January 1 and June 30, 2019, need to be enrolled by December 15, 2018, to take advantage of the lowest enrollment fees.  Don’t delay, enroll today! #simmental #simgenetics #totalherdenrollment #beefcattle #data

For a quick refresher on updating your THE inventory - read and follow our blog Have U Herd?

Got pics? ASA Publication, Inc. is always looking for photos for the Register and SimTalk: covers, editorial, and advertising.

  • The vertical format works best for front covers, both vertical and horizontal advertising and editorial.
  • High-resolution, large format, original image
  • $100 for every photo used on the cover of the Register or SimTalk and $50 for every photo used in an ASA ad or editorial. The one-time payment will be rendered upon the use of the photo.
  • All photos become the property of ASA and ASA Publication, Inc.
  • Include a detailed description of location and cattle along with complete contact information: name, address, and phone number.

Submit photos to This email address is being protected from spambots. You need JavaScript enabled to view it.


#simmental #simgenetics #beefcattle #cattlephotography

Unprecedented awareness of your feeder calves. No cost! The IGS Feeder Profit Calculator identifies the relative value of your feeder calves and provides a third-party certification to data-driven buyers. Follow the link in our profile to learn more today! Know. Or guess. You decide.

What is it?

#internationalgeneticsolutions #beefcattle #profit

Order your book today!

Louisville is the second of four major PTP shows that make up the Ring of Champions program. 

#progressthroughperformance #simmental#simgenetics #beefcattle

Click for more info.



Page 1 of 16