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Member Spotlight

Stuck on SimAngusTM

A Montana commercial operation transitions to producing high performance SimAngusTM seedstock bulls.

By Emme Troendle

“SimAngus, Simmental and Angus breeds have always been the top of our list because of the quality of the breeds,” commends Will Townsend of Townsend Ranch LLC, “We have used traces of other breeds in the past, but when it came down to it, the trends weren’t as good as Simmental, Angus, and SimAngus.”

The Townsend Ranch, located outside of White Sulphur Springs, Montana, is situated with the rugged Big Belt Mountain Range and famous Smith River as a backdrop to their productive ranch and farmland. Townsend continues, “If you look at the $API (All Purpose Index) and $TI (Terminal Index) trends for SimAngus cattle, they have increased continuously, but that isn’t the case for all breeds.”

Townsend is the third generation to ranch in White Sulfur Springs, where they run a 1,500 head operation that is in the midst of changing from a commercial cow-calf pair to seedstock bull production. “We have been improving genetics for a long-time, so we got the idea to market and sell some of our bulls, and now we’re looking to move full-time into the seedstock business,” he elaborates.

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Parker Cattle Company

Success in Details

A Parker Cattle Company cow on a snowy Colorado day.


A family-run Colorado Simmental operation achieves quick progress through carefully made genetic decisions and a focus on quality over quantity.  Seven years typically isn’t enough time to build a respected seedstock operation. It takes 18 months to see whether or not a chosen cross was the right choice; years to know if customers are happy with their bulls; even longer to simply build a good reputation, even if cattle are performing alongside competitors. For Reed Parker and his father Brett, genetics have allowed them to build a respected operation worthy of taking note in this short period of time.

The ranch runs on around 2,000 acres of country representative of the dry but productive plains of eastern Colorado. The Parker family has been in the Stratton area for years, starting with a diversified cattle and farming operation. Years later when Brett took a job as an ABS representative, cattle came to the forefront. Add to this Reed’s preference for cattle, and they chose to relocate to a nearby area better suited for cattle production and begin their pursuit of raising top-quality Simmental breeding stock.

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Great Basin Simmental

Anderson Family

Simmental genetics have a significant impact on the commercial breeding program of a remote, isolated Utah operation. 

By Dan Rieder

Founded in 1886, the Willow Springs Ranch has been in the same family ever since. Situated in the arid and often harsh environment of far western Utah, the ranch is currently owned and operated by Don and Beth Anderson. Beth is the fifth generation to live and work on her family’s ranch, previously named the Bagley Ranch. The ranch is located near the small town (population, including ranchers: 35) of Callao (pronounced Cal-lay-oh), just a few miles from the Nevada State line. The nearest paved road is more than 35 miles away. It is 90 miles southeast to Delta, and 80 miles north to Wendover, Nevada. It’s also just south of the famed US Army Dugway Proving Ground and the Great Salt Lake Desert.    “We’re at 4,300 feet elevation, but don’t usually get a lot of snow or severe cold,” Don said. “Because we’re on the high desert, which is part of the Great Basin, our forage doesn’t have the same qualities of the higher mountain grasses of some other regions of the West. We don’t get quite the weaning weights that other ranchers often report. If our steer calves top 520 pounds at six months of age, we’re generally satisfied.”   

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Blended Family, Blended Cattle

A South Dakota couple has successfully combined their children and their cattle.
By Dan Rieder

When Jane and Jim Green of Clark, South Dakota, married back in 1982, they were establishing a family that would remarkably mirror the eventual development of their two-breed cowherd.  “We are a blended family. I had been divorced and had two girls: Anne Jo, 14, and Amy, who was 10. Jim had lost his first wife in childbirth, and had a daughter, Vicki, also 10, and a son, Brian, 8,” Jane volunteered. “I had a herd of 25 registered Angus cows and told Jim that I wasn’t going to marry him unless I could bring my cows along,” she laughed.
Jim had concentrated on commercial cattle before their marriage. “I had a little bit of everything before turning to Simmental. I had real good luck with them and have really enjoyed the breed. I’d added a few registered Simmental cows to my herd and Jane convinced me that I should join the Association and get the papers on those cattle. I signed up the same year we got married,” he explained.  Jim was raised on a family farm, located right next door to their present farm, and has been in agriculture for his entire life, except for a two-year hitch in the US Army and a brief period when he worked in road construction.    Read more

The Traveling Man

A multi-tasking breeder covers much of south Texas as the family cowherd grows and improves.
by Dan Rieder

Managing three widely separated cattle ranches requires considerable travel and long hours. Throw in a flourishing vegetable brokerage enterprise and you wonder when Pete Nieshwietz (pronounced Nesh-witz), Jr., finds the time to eat and sleep.  The original 7N family ranch is located near Falls City (population:  593) located just southeast of San Antonio. That’s where Pete, Sr. and Marilyn live and keep an eye on 75 head, a portion of the family’s mixed cowherd. Incidentally, 7N was chosen as the ranch name to include the parents and their brood of five children.  In 2011, a place at Donna (population: 16,771), 210 miles to the south in the Rio Grande Valley, was added. Pete, Jr. lives there, along with 100 head. More recently, in 2014, a place at El Sauz (population: 50), 75 miles west of Donna, was added.  The remainder of their 300-head cowherd is maintained at the El Sauz location.

“I have brothers and sisters and some nephews that have a few cows, but for the most part, our operation consists of my folks and myself,” Pete, Jr. explained. “Our current cowherd
includes 150 head of registered Simbrah females plus 25 registered Simmentals and 25 registered Brahman. In addition, we keep about 100 Simbrah-influenced commercial cows, which make ideal embryo transfer recips.”  Nieschwietz points out that the environment of their three ranches varies considerably. “Here at Donna, the land is flat and flood-irrigated, allowing us to run up to three cows to the acre. Over at El Sauz, it is primarily rocky and arid grazing land, and the home place at Falls City is rolling hills and river bottom. It takes between 10 and 15 acres per cow at those two places,” he continued.

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A Preference for Simmental

“In the early 1990s, my wife, Allison, and I moved to Summit, a small town in Southern Utah where her father, Carlisle Hulet, needed some help running his cowherd and a band of 4,000 ewes,” says Chris Beins (rhymes with fines). “We had lived in Texas and built a small herd of Santa Gertrudis cows. Before we left Texas, we sold those cows to a good friend.”  Beins admits that he was not cut out to be what he calls a sheep guy. “So, while we were living there, we built up a commercial Hereford/Limousin-cross cow herd, got up to more than 200 head at one time, and began using Simmental bulls on them. We bred those cows to sons of Black Mick and Black Irish Kansas and some others, and really liked their calves — they had such great performance and we found that the resulting females milked so much better than the cows that formed our base herd,” he recalled.  “The docility of the Simmental just stood out. All the way around, we just liked them,” he added.  During their eight-year stay at Summit, they started a family, and Beins completed an undergraduate degree at Southern Utah University, at nearby Cedar City.  “In 1999, we decided that I should go to Law School, sold all the cattle and enrolled at Western State University of Law located in Fullerton, California,” he said.  After graduating and passing the bar in 2002, Beins and his family settled near Tremonton in northern Utah, just south of the Idaho state line. He was raised in nearby Soda Springs, Idaho, where his folks, Duane and Diane, ran a farm supply store and an oil distributorship, and is only an hour-and-a-half drive from their current location.  “After establishing my law practice in Tremonton, we ventured back into the cattle business,” he reports. “We remembered those Simmental-cross cattle that we liked so well and knew that’s what we wanted to raise. We weren’t sure that we were going to become registered breeders or anything like that at the time. We bought two Simmental cows from Carl and Diane Bott from down at Castledale, began to build on those first purchases and just kept buying registered cattle, even some from as far away as Georgia, Missouri and Kentucky.”

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A Legacy of Crossbreeding

By Dan Rieder
The Buell family, left to right: Chad, Tricia, Carter, Julian, Brooklyn, Ireland, and grandparents
Darla and Homer.

“We’ve had a longtime tradition of crossbreeding dating back a couple of generations,” says Chad Buell (rhymes with mule) of the Shovel Dot ranch, located on the eastern edge of Nebraska’s famed grass-rich Sandhills.  “That started well before I was born — my grandfather, dad and uncle had a base herd of registered and commercial Herefords, mixed in some other breeds and even bred our heifers to Longhorns. They added Angus in the early 1980s and really liked what they got from those baldy cows,” he continued. “They’d attended various university extension events over the years, understood the value of crossbreeding and all the advantages gained from hybrid vigor. Our cattle were almost all English origin at that time.”  In 2002, Chad’s dad, Homer, and his uncle Larry, who had been running the ranch together, began to think about retirement. “Both of them were in their late 50s and they decided to split the place and let the next generation take on the responsibilities,” Chad reported. “Uncle Larry turned his half over to his daughter, Devon Nelson, and her husband, Kelby, and they have now switched to straightbred Angus.  ‘Dad and I came to the conclusion that we wanted to incorporate composite bulls into our share of the herd. We figured that we’d not only increase hybrid vigor, but it would make pasture management easier than a two-breed rotation,” he says. “As a result, we had more live calves weaned per cow exposed.”  Buell recalls that they had discussed using SimAngus™ bulls for a number of years, but didn’t make the ultimate move until 2009, when they purchased several halfblood bulls.

“Initially, we chose halfblood bulls to use on our Angus/Hereford baldy cows, aiming at producing quarter-blood females. Now, we’ve started buying quarter-blood bulls because we have quite a few quarter-blood females in the herd and think that’s a level we want to maintain,” he explained.  “Our longterm goal is to establish a completely crossbred cowherd, a process that is still in progress because the first replacement females out of those halfblood bulls were born in 2010 and are still among our youngest cows,” he says. “Also, we’ve still got quite a few baldy cows in our herd.  Hopefully, in another five years, we’ll have a herd of one-quarter Simmental females, with the other three-fourths from British genetics, a combination that fits our low-input production system.”  Buell has purchased his SimAngus bulls from a wide range of prominent area breeders, including John Christensen, Wessington Springs, South Dakota; Loren Berger, Stapleton, Nebraska; Dick Helms of Flying H Genetics, Arapahoe, Nebraska; and Darby Line of Triangle J Ranch, Miller, Nebraska.

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A Country Boy Operation: Harper's Cattle

By Dan Rieder
A modest, self-effacing breeder has quietly, but quickly built the largest Simmental herd in Louisiana.

When the American Simmental Association recently published its annual “Leading Breeders by State list” the name of Donnie Harper sat perched at the top of the ledger. In just a few short years, the northeastern Louisiana producer had leapfrogged to an enviable position among the area’s Simmental cattlemen.

“I was raised on this farm by my parents, James and Shirley, who have passed on. My folks were mostly cotton and soybean row crop farmers, although they always had a few Polled Herefords around. As a kid, Herefords were the only cattle I knew. I was raised with my older brother, Jimmy. Jimmy still lives here on the farm, but makes his living off the farm, as a Baptist preacher and a deputy sheriff,” he explained. “Our original farm was partly inherited by my mother and partly purchased by my Daddy.”

The farm is situated near the tiny town of Crowville, but their mail is delivered through the post office located in Winnsboro (population: 4,800). The nearest larger town is Monroe, 50 miles to the northwest, where his daughter and son-in-law, Sharon and Dustin Baugh reside. Sharon and Dustin are parents of Donnie’s two grandsons, Harper, 8, and Dustin, 7.

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Partners in Performance: Barker Cattle Company

By Dan Rieder

A closely knit, three-way partnership pays dividends for an innovative Idaho outfit.

Barker Cattle Company, located near the small town of Elba in southeastern Idaho, is an LLC (Limited Liability Company) comprised of three partner families.  The patriarch and primary spokesman for the operation is Ruel Barker, 78, who spent 35 years as a Brigham Young University (BYU) Professor after acquiring his Ph.D. in Physical Education and Exercise Science. Since retirement, Barker and his wife, Kay, continue to maintain their principal residence in Provo, Utah, home of BYU.

The second partner is Tyler Barker, Ruel and Kay’s only son, who is employed as a regional manager for Zoetis Pharmaceuticals (formerly Pfizer Animal Health) and also lives in Provo with his wife, Amanda, and their children. Tyler’s involvement with the ranch focuses on herd health and marketing aspects. The day-to-day operation of the ranch is under the watchful eyes of Tom and Sally Ottley and their family. “Tom grew up across the street from the family ranch in Elba and one day about 25 years ago after completing the Ranch Management course at BYU-Idaho in Rexburg, he told me that he’d like to work for me on my ranch,” Ruel says. “The rest is history. Tom and Sally are our working partners and their son, Braden, also works on the ranch.”

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An Exciting Ride: Missouri Century Farm

By Dan Rieder

An optimistic Missouri breeder embraces the science of cattle breeding reinforced by a zest for the good life.

The first impression one observes during a conversation with Ernest Flucke (pronounced “flew-key”) is his unbridled enthusiasm for beef cattle production and especially Simmental, his breed of choice. “I have enjoyed an unbelievable, exciting ride with Simmental ever since I started with the breed, and cooperating on this story is just one more item on the pile of really great things that have happened to me,” he volunteered. “I have a good wife, good land, good cattle and had a good Border Collie dog until he died,” he continued. “I definitely have a good life.” Flucke grew up on the farm where he lives with his wife, Maxine. The farm has been in his family continuously for 110 years.

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Performance Advocate Program

"Performance Advocate Scores" are displayed for THE herds on ASA web site. From Herdbook Services, select "Data Entry" Select "Online"; the inventory web page now displays a "Performance Advocate Score" along with the amount of data reported relative to the data expected to be reported. The score and counts are display for the calf crop (year-season) you designate. To be designated as a "Performance Advocate", a score of 500 or more is needed.

To get a list of all data you reported on each calf for specific year and season, select "Reports" from the "Herd Mgmt" tab. On the "Reports" web page (under the "Herd Mgmt" tab) change the "Existing Group" option to "Inventory", enter the year and season, choose the "Performance Advocate" report and select "Generate Report" button. Use this feature to see what information has and has not been reported for each calf.

A list of "Performance Advocate" breeders from THE-enrolled herds is determined June 1, based on data from fall of the previous year and spring of the current year THE enrolled herds.


 Click for list of Performance Advocates and scores


ASA Performance Advocate

The phrase “we’re all in this together” is certainly on the mark when it comes to our genetic evaluation program. Though a top-tier genetic evaluation system requires an engine built on cutting edge technology, that engine will not get us anywhere without fuel — the fuel being data. No matter how high tech the system used to calculate EPDs, achieving high levels of accuracy requires data — lots of data.

To encourage more thorough reporting of performance data, ASA has implemented the Performance Advocate Program.  Any breeder who meets its requirements are listed annually in the late fall SimTalk and on our website as a Performance Advocate — a designation that should carry weight in the industry. The achievement conveys to potential customers that you are serious about performance testing.  

  • Only members enrolled in THE are eligible for the Performance Advocate designation.
  • A breeder must submit the following records on 100% of the calves in their herd:
    • Calving ease scores
    • Birth weights
    • Weaning weights
    • Yearling weights
    • Yearling hip heights
    • Ultrasound or carcass measurements

To comply with the program, a breeder is required to submit calving ease scores and calf birth weights for every cow on inventory that calved during that year (whether its calf was dead or alive). From calving on, breeders need to be vigilant about using Calf Removal Codes to achieve Performance Advocate status. If no calf record exists because they have been removed from the herd, the only way to reach 100% compliance is by applying a calf removal code for those which were not in your herd at the time of data recording.

Your level of compliance with the program can be monitored by logging into your account on our website. There you will find graphs indicating the proportion of your calves that have data recorded for each trait listed above. Hopefully, the capacity to easily monitor data submission and public acknowledgement for 100% compliance will increase data flow to the ASA.


Following are testimonials from several breeders who

have been actively pursuing

Performance Advocate status for their herds.

After seven years, ASA’s Performance Advocate (PA) program, which recognizes those breeders who consistently submit perfor mance data on six different traits, continues to expand. In the first year, a single breeder reached a perfect score of 600. During the second year, perfect scores expanded to eight breeders, to 13 breeders after three years, 19 after four years, 23 after five years. The current listing shows 29 per fect scores.
In addition, 64 other breeders recorded scores between 500 and 599. The six traits, for which all data must be reported, are: calving ease, birth
weight, weaning weight, yearling weight, yearling hip height and ultrasound. The maximum score for each of the six traits is 100, with the PA score calculated as the sum of the scores for each trait.  PA scores listed in this issue are for the Fall, 2013 and Spring, 2014 calf crops.


Clear Springs Cattle Company, Starbuck, MN

The Wulf family at Clear Springs Cattle Company is relatively new to the Simmental business but are no strangers to the cattle industry and data collection. “When Clear Springs started our herd, Tom Hook of Hook Farms, Tracy, MN, was an obvious resource because of his long history of integrity and his great mind and eye for cattle,” said Travis Wulf. “After all, the Hooks have been raising performance-tested Simmental cattle for 43 years. After communicating, it was decided we would work together to better utilize resources and create larger contemporaries.” For the past four years the majority of the Hook cows have been at Clear Springs in Starbuck and Tom Hook has grown the bulls and hosted the sale in Tracy. Beginning this year, the bulls will be performance-tested in the new monoslope facility and the sale will be held at Clear Springs. All heifers will be developed and bred at Hook’s. The Hook and Wulf families have the same philosophies in many aspects of life and breeding cattle. Both operations are not only family-owned but also family-operated. “We strive to be as productive as possible while still being good stewards of the land and cattle. Our commitment and belief in the ‘Bred for Balance’ brand guides the approach we take to produce cattle we believe will move the beef industry forward,” Wulf concluded. “Bred for Balance” 2017 will be held February 10, 2017, at the ranch in Starbuck with approximately 90 bulls and 30 females that have all been weighed, ultrasounded, docility-scored and have genomically-enhanced EPDs, in the offering.


T&T Cattle, LLC, Riverton, WY

T & T Cattle is a partnership involving brothers Bobby and Brendan Thoman, a seedstock and grass fed beef operation with 100 cows and growing. Their operation specializes in low-input genetics that can do it all on grass. Profitability is a main focus and natural selection is key component. The cattle have to be low maintenance and efficient converters of grass, or they fall out of the program. In the search for efficiency and profitability, the value of the crossbred cow cannot be ignored

Balance in all traits is sought and extremes are avoided. SimAngus cattle have provided this balance and have proven very complimentary, even in successive generations when hybrid vigor wanes. Data collection is imperative to evaluate and score the cattle. ASA’s Total Herd Enrollment (THE) and Performance
Advocate programs encourage data collection on all cattle. This provides a more accurate representation of a cow’s genetic merit, and analysis of this data makes it easy to identify and remove under-performing cattle. This is a valuable tool in the toolbox of selecting and retaining superior cattle.


Virginia Tech University, Blacksburg, VA

 Our purebred herd of Simmental cattle was introduced in 2009 into the Beef Teaching Program in the Department of Animal and Poultry Sciences at Virginia Tech and currently includes 28 breeding-age females. This valuable breed, along with three other purebred breeds of cattle, provides our 600+ undergraduate majors with meaningful, real-life opportunities and situations in an experiential learning environment. Our commercial herd of 200 cows is heavily influenced by the Simmental breed where calves annually exhibit great uniformity and tremendous hybrid vigor, both pre- and post-weaning. Students are able to witness first-hand the excellent mothering ability from both the purebred female and the Simmental-influenced crossbred cow.      In our selection process with the Simmental herd, we put heavy emphasis on homozygous polled genetics, homozygous black coat color, and high performance cattle with proven genetics.  Embryo transfer and artificial insemination are consistently utilized to improve the genetics of our Simmental herd. All yearling cattle are ultra sounded to collect much-needed carcass data.  The Total Herd Enrollment (THE) has allowed us to compile extensive data on individual animals to make accurate selection/culling decisions and provides us with on-line data basing and herd management services.    VT Simmental cattle are in great demand and are routinely consigned and sold through state-sponsored and national consignment sales. We take full advantage of all the performance records, HD50K testing on all sale bulls, and ultrasound measurements that are generated through the Performance Advocate Program to not only provide reliable data to our customers but also to educate our undergraduate students. 

McDonald Farm, Blacksburg, VA

 McDonald Farms is an eighth generation diversified livestock farm that originated in 1763. When the first McDonalds came to the New World they wanted to build a better life for themselves and the rest of their fellow man. So it continues today. Our goal is to provide a good living for ourselves and a quality genetic product for our Customers. The former is dependent on the latter, so is the latter dependent on sound genetic evaluation. Our cowherd is made up of roughly 200 calving cows and heifers which consists of 50 PB Simmental, 50 PB Angus (dual registered with ASA and AAA) and 100 SimAngus™. The farm is located in the Tom’s Creek Basin near Blacksburg, Virginia. It is much like most of Southwest Virginia as it is good grass country. Grass is what we have to sell and we do that through the livestock we raise.

We work hard at collecting all the data for the Performance Advocate program as we feel that this information is critical to accurate genetic evaluation of our cattle. The proper grouping of contemporaries, collection of weights and ultrasound data of our bulls and heifers allows us to make informed decisions on which animals are worthy of contributing their genetics to the next generation.

The use of DNA evaluation is increasing as well, but we will always need to collect phenotypes to better understand the genotypes. It is a very exciting time to be in the cattle business and especially in Simmental as the demand for our performance genetics is growing more all the time. The future looks bright for those willing to provide quality genetics backed up by quality performance data.


Rydeen Farms, Clearbrook, MN

In 1897, Rydeen Farms began as 160 acres in northern Minnesota. Edward D. Rydeen from Winthrop, MN homesteaded the land at the age of 21, when President Grover Cleveland signed the Minnesota Homestead Act. As time passed, their dairy herd was replaced by a beef herd. The Simmental herd started expanding in the 1970s and breeding livestock was marketed in 1979. Today, Rydeen Farms is owned and operated by the Paul and Lois Rydeen family. In addition to cattle, the farm now includes corn, soybeans, wheat and forage for the livestock, which is produced over 2,500 acres of owned/rented land. Approximately 275 red and black cows make up the herd with the majority of cows calving in March and April. A fall calving herd was developed based on customer requests for aged bulls. Rydeen Farms is committed to the needs of commercial cattle men and women and seeks to provide bulls and females that help their customers succeed as they work to improve their product for the beef industry. There is an emphasis on the use of data and phenotype to improve the herd. The farm hosts an annual production sale, known as the “Vision Sale”, which is in its 19th year. The sale is held on the second Sunday in February, and markets yearling bulls, 18-month-old bulls and bred heifers. 

Homefront Cattle Company, Utica, MN

Homefront Cattle Company is a family run operation located in the beautiful driftless area of southeast Minnesota, about 35 miles southeast of Rochester, MN. Homefront Cattle is owned and operated by Randy and Karolyn Boyum and their children John (Megan), Joe (Carrie and Bristol) and Jessica. Along with the cattle, the Boyum’s run 900 acres of cropland raising corn, soybeans and alfalfa. Homefront Cattle was established in 2008 with the purchase of their first Simmental cow, that started the transition from their dairy operation which ended in 2003. Within only a sort time their cow/calf operation had grown to over 160 pairs with roughly 60 of them being registered as purebred or percentage. The Boyum’s are a big believer in cow families and strives to improve their herd by using their top genetics. They do this by artificial inseminating most of their registered cows and using embryo transfer on their top proven cows. Along with using powerful cow families, Homefront Cattle is also very diligent about collect accurate data to help them make the next best decision to help improve their overall herd performance. Homefront Cattle keeps about 30 replacement heifers a year and markets around 10-15 bulls a year mostly through private treaty and consignment sales and markets the rest as feeder calves in early January.


Craig Hays, Maryville, MO

Craig and Becky Hays run about 125 Simmental and SimAngus™ cows in Maryville, Missouri. Replacement heifers are kept, the top end of bulls are marketed as seedstock, and the remainder of the calves are fed through a feedlot in order to collect carcass data. Many of their bull customers retain ownership on Hays Land and Cattle sired calves, so selection on performance and carcass is a must. In addition to the Performance Advocate traits, the Hays family also collects mature weights, hip heights, body condition scores, and rump fats on the cows. Collecting performance data has been a longstanding practice for the Hays family. Craig is among the first of ultrasound technicians to be certified to collect carcass ultrasound data. Becky runs UltraInsights Processing Lab, one of the three certified centralized ultrasound processing labs. In 2008, Craig and Becky built a 300-head feed efficiency testing center and later sold it to Becky’s family. All Hays yearling bulls and heifers continue to be evaluated for individual dry matter intake. Currently, the Hays cowherd is involved in two university research projects. The Hays children also participate in the dayto-day operations, along with the help of Craig’s father, Curt. Lindsay, 14, helps with calving and runs the chute during processing time, Jessica, 12, has a knack with paperwork, and Cody, 10, is Craig’s choice when it comes to sorting and pushing cattle. All enjoy the ultrasound aspects of the business. Craig and Becky feel blessed to be a part of such a family friendly industry and appreciate working with so many forward thinking fellow producers.

Circle M Cattle Company, Burlington, NC

 Circle M Cattle Company was first established in 2000 by Jonathan Massey at Burlington, NC. Massey Farms was founded in 1972 by Johnny Massey, Jonathan’ s father.  Today Circle M is owned and operated by Jonathan, his wife, Melissa, and family.     Through the years many changes have come about to adapt to the ever changing cattle industry. The days of the purebred red Simmentals have given way to black SimAngus™ cattle as well as black Simmentals. Circle M Cattle now partners with Massey Farms to have their own combined bull and replacement female sale, keeping in all in the family. We are proud to announce that 2016 will be our Eighth Annual SimAngus Solution Sale that the Masseys hold annually on the farm the third Saturday in November. The bulls and females that are marketed each year are developed in a real world setting to allow them to perform once they are sold. The Massey family collects all available data on each animal born from birth to yearling. DNA testing is utilized for coat color and polled traits in the event it is unknown. Carcass data is collected on each bull that is sold in the annual sale. The Massey’s market around thirty bulls and twenty females annually to commercial cattlemen across the state of North Carolina, as well as Virginia, and South Carolina. As we go forward, we have three goals in mind. The first goal is to produce the highest quality bulls and heifers. The second goal is to provide the best quality customer service to our loyal customers who come back every year to purchase our breed stock through the year, just not on sale day. The third goal is to continue to be in the cutting edge of education and information on the everchanging field of genetics as it relates to the cattle industry.







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