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Announcements and Events

May 29, 2021
Events ASA

Simmental Provides Open-Breed Registration Promotion

Knowledge is a powerful tool for success. The American Simmental Association (ASA) recognizes that informed, data-driven decisions improve the bottom line for…
April 16, 2021
Events ASA

National Classic Preview

By Lilly Platts with Classic Coordinator Diane Duren | National Classic June 26 - July 2, 2021 The 2021 AJSA National Classic will mark the 41st year of…
March 27, 2021
Events ASA

Fall Focus – 2021 and 2022 Updates

Pandemic – it is not a four-letter word, but the response is probably the same. You wonder what is coming after that word is said. There are still challenges…

ASA Spotlight

May 21, 2021

Meeting with Moody

by Lilly Platts | ASA Board Chairman Randy Moody remarks on programs and key issues facing the ASA Board of Trustees. Platts: Tell us about your background,…
May 16, 2021

The Tale of Three Buildings

Hospital Builds on Former ASA Property | by Dan Reider In 1974, the five-year-old American Simmental Association capitalized on rapidly expanding demand for…
May 07, 2021

Built on Balance

by Lilly Platts | Bichler Simmentals raises high-quality seedstock in North Dakota, with a focus on balanced traits and consistent improvement. Doug and Maria…

Kenner Simmentals Focused on Developing Better Beef

Apr 16, 2021 ASA Spotlight
By Emme DemmendaalEditor’s Note: This article was originally published by Tri-State Livestock News, reprinted with permission. As Simmental and SimAngus TM breeders, Erika and…

A Successful Cattlemen's Congress

Mar 27, 2021 ASA Spotlight
SimMagic On Ice, Volume 12, was held Sunday, January 10 at Cattlemen's Congress. The sale kicked off with donations lots for the American Simmental-Simbrah Foundation (ASF). The…

Continuation of a Classic

Mar 27, 2021 ASA Spotlight
By Lilly Platts | Jason and Nikki Gress raise Fleckvieh cattle for the modern producer at Little Creek Cattle, Inc. Editor’s note: The Gress family was featured in ASA’s Stand…

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