One of the largest annual beef industry gatherings, the Cattle Industry Convention and NCBA Trade Show, highlighted many informational and educational programs during the 2020 three-day session, February 4-7 including a strong Simmental and IGS presence.
The convention delivered an impressive speaker lineup with names like USDA Secretary Sonny Perdue; and Astronaut and retired US Navy Captain Scott Kelly who discussed his record-breaking year in space aboard the International Space Station.
Educational opportunities included the structured Cattlemen’s College, which presented cutting-edge curriculum to ranchers to help improve returns for cattle operations. Over 1,000 people attended a day filled with live IVF demonstrations, a lecture on estate and succession planning, a talk on keeping beef on consumer’s plates, and a session on practical nutrition management, including busting nutritional myths.
Convention-goers also visited the seven-acre trade show floor that contained an educational learning lounge, policy roundtables, and live cattle handling demonstrations.
On the trade show floor, ASA staff and IGS partners interacted directly with crowds of cattle producers curious about the IGS Feeder Profit Calculator, IGS’s new feet and leg structure guidelines, Pulmonary Arterial Pressure (PAP) EPD and general information about indexes and the IGS Multi-breed Genetic Evaluation.
Large crowds listened-in as Lane Giess, ASA’s Director of Commercial Operations and Nontraditional Data Programs, gave updates surrounding the feet and leg trait complex and Dr. Milt Thomas discussed advancements in PAP research and predictions.
Dr. Wade Shafer, ASA’s Executive Vice President, addressed a crowd about using indexes in herd selection decisions. Chip Kemp, ASA and IGS Director of Commercial and Industry Operations, and IMI Global's Vice President of Sales and Customer Development, Doug Stanton, gave a lively discussion on the IGS Feeder Profit Calculator. Following the educational sessions, Kemp and Giess guest-starred on the Working Ranch Radio Show podcast, hosted by Jeff “Tigger” Erhardt.