ASA Spotlight

Simmental True

March 15, 2019 ASA Spotlight ASA
An Oregon family continues their longstanding dedication to the Simmental breed. By Lilly Platts Shawn Hester believes in the Simmental breed and for many years has been a dedicated advocate. Shawn and his parents, Dale and Bette, own and operate Hester’s…

Industry News and Events

2019 YCC March 26 Deadline for Applications

March 11, 2019 Industry News ASA
NCBA Young Cattlemen's Conference (YCC), May 29 - June 7 ASA will again sponsor a young Simmental leader to attend the National Cattlemen's Beef Association (NCBA) Young Cattlemen's Conference (YCC) ~ May 30- June 8, 2018. To participate in ASA's sponsorship, individuals must be ASA and NCBA members and must be between the ages of 25 to 50. Please submit…

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Women of ASA

Down to the Genes Series

Focus on Genetic Conditions Testing and Genetic Holds

March 15, 2019 Down to the Genes Series ASA
In the last issue of Down to the Genes we defined the genetic conditions tracked in the American Simmental Association’s TraitTrac, and walked readers through using a Punnett Square to assess the likelihood of affected or carrier progeny from carrier parents. This month, we focus on what to do when an animal has a genetic hold, how to order genetic conditions testing, and how to interpret test…

Faces of SimGenetics

Have you Herd?

Herdbook data, submissions, news and important deadlines.

Featured Photo

Full Fleck Bull and Cow
submitted by Jacob Prior 

A red Uno Mas daughter having breakfast on a frosty morning at Emmons Ranch

Submit your SimGenetic cattle photos to ASA Publication at and you could see your photo here and on our social media outlets.  You might even find your photo on the cover of our magazines!

Fall Focus 2019
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