Click to read our Anniversary segment in the Register

  • ASA and Dr. Bob Hough team up for "Simmental's American Journey"
  • Save the Date: Fall Focus 2018 in Bozeman, MT. Celebrating our 50th Anniversary
  • 2018 AJSA IGS Summit - Dates and Information Available
  • The World Simmental Fleckvieh Federation Congress will be held in Ft Worth Texas at the Historic Stockyards

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  • Get to Know Your American Simmental~Simbrah Foundation Board
    Get to Know Your American Simmental~Simbrah Foundation Board
    Meet Foundation Board Member Bob Mullion Palo Verde Valley, CA Bob, Jamie, Michael and Jamey Mullion operate Red River Farms, a diversified farming operation in the Palo Verde Valley, along the Colorado River near Blythe, California. They run 150 purebred and SimAngus females on irrigated pasture, focusing on performance, calving ease and phenotype. Bob managed a full blood operation in Colorado following graduation from Cal Poly, and has been passionate about the breed ever since. Mullion is a strong believer that the future of the Simmental breed is dependent upon its youth and is an avid supporter of the Western…
  • Former Board Chairman Passes
    Former Board Chairman Passes
    Lloyd W. Powell | August 6, 1933 – June 18, 2018 Lloyd W. Powell, who served as Chairman of the ASA Board of Trustees during the 1987-88 year, passed away in Scottsdale, Arizona, at the age of 84. An Oregon native, Powell experienced great success through a professional career that spanned six decades. He was elected to the ASA Board of Trustees in 1983 and served two three year terms. His business acumen provided valuable insight into the financial and investment aspects of the Association. His advice was sought and readily accepted by his fellow board members. His Simmental operation,…
  • Beef Improvement Federation Marks 50-Year Milestone
    Beef Improvement Federation Marks 50-Year Milestone
    Staff and board members represent ASA at BIF The Beef Improvement Federation (BIF) annual meeting held in Loveland, CO, last week was acelebration of 50 years since a small group of innovative beef producers and researchers conceived the idea of an organization that would "connect science and industry to improve beef cattle genetics." Initially, BIF focused on moving from selection based on visual appraisal to performance-based selection, and standardizing performance records across breeds. From that beginning, the science of beef cattle breeding and genetics has evolved through the maze of acronyms (EBV, BLUP, EPD, DNA) to the powerful genetic selection…
  • ASA and Dr. Bob Hough team up for
    ASA and Dr. Bob Hough team up for "Simmental's American Journey"
    Excerpt from the Foreword written by Dr. John Pollak. "The reader of this book will gain knowledge of the history of the Simmental breed, the Association and the people behind the breed. Embracing the story of Simmental in the United States beef industry may help create a sense of accomplishment and relevance that current membership can take pride in as they carry the banner of the breed forward. But there is also value in studying history. Generations of cattle and of the ranchers and farmers who produced those cattle have come and gone over the past 50 years. They faced…
  • Fall Focus 2018 and ASA's 50 Year Celebration
    Fall Focus 2018 and ASA's 50 Year Celebration
    New this year! Golf Anyone? Join us for a fun-filled Fall Focus Par 3 Golf Tournament, August 25. ASA will host a par 3 golf challenge on Saturday, August 25. Cost is $80/team or $20 for an individual. Pre-registration is required. Funds raised will go towards American Simmental-Simbrah Foundation - Fall Focus.Register here. Hands-on Herdbook Tutorial Saturday afternoon, August 25th, ASA's customer service team will hold a Herdbook tutorial session to help members feel more confident processing data and become more efficient using Herdbook Services. Preregistration is required. Register here. 50th Anniversary Celebration at the ASA Headquarters Sam Platts and…
  • Management Perspectives: No hype: EPDs work
    Management Perspectives: No hype: EPDs work
    By Dr. Bob Hough, WLJ correspondent | Due to objective genetic predictions such as EPDs (expected progeny differences) and indexes, the cattle industry has made tremendous progress in production and efficiency. However, as the models that produce the predictions become more sophisticated and producers understand less of the mathematics behind them, some people are turning off from the technology. This is a problem because, although calculation of modern genetic predictions has become complicated, the precision and reliability of the EPDs have likewise improved. An EPD is defined as the difference in expected performance of future progeny of an individual, compared…


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