Our Mission

Our Mission

{backbutton} The success of the American Simmental Association is dependent on the success of our members.   In turn, our members’ success is dependent on their cattle making an important and significant contribution to the beef industry.  The highest priority is to maintain and nurture services and products, which bring value to ASA members’ customers.
Our Mission

Our Mission

  The success of the American Simmental Association is dependent on the success of our members.   In turn, our members’ success is dependent on their cattle making an important and significant contribution to the beef industry.  The highest priority is to maintain and nurture services and products, which bring value to ASA members’ customers.
Our Vision

Our Vision

The American Simmental Association believes the best way to serve its members, its members’ customers and the beef industry is through continual improvement and use of genetic and associated technologies.   As such, the Association will continue to be a worldwide leader in the development and integration of these technologies for the beef industry.  The Association will initiate and foster relationships with like-minded entities to enhance our ability to achieve this objective.  The Association will be widely recognized as having an unyielding commitment to scientific principles and as a hub for the industry's most progressive seed stock producers  –  an organization that is extremely cooperative with all facets of the industry and devoted to the success of its members and its members' customers.
ASA Headquarters Grand Opening

ASA Headquarters Grand Opening

Grand Opening / Fall Focus / ASA Board Meeting August 21-23, 2016    /     Register at www.Fall Focus.org 
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ASA & Industry News

We have introduced a new Herdbook feature set called “Active Herd” which allows you to create and maintain informal records for your animals. You are able to add new animals or import your existing (reported) animals into custom animal groups and, once animals are created from scratch or imported, you are able to select an animal for which you can ...
24 June 2016
ASA has succeeded in our effort to overturn US patents 8,660,888 and 8,725,557, which were granted to Leachman Cattle Company of Colorado.  The patents conveyed to Leachman the exclusive right to determine animals' economic value based on genetics.    ASA's Board of Trustees stepped up to the plate to protect the right of our members', and that ...
21 June 2016
The board of trustees passed a resolution to offer a 50% off rebate on GGPLD testing in exchange for either feed intake and/or carcass data.  Members will receive one 50% of price discount per carcass or feed intake record submitted.  Records must be valid for use in our genetic evaluation (must be at least two sires represented and the animals ...
24 June 2016
GeneSeek launched the new red coat variant test, called Red Charlie.  Breeders interested in coat color testing on a red charlie suspect animal  need to order both the regular coat color test and the red charlie test to have a complete picture of the animal’s genotype for coat color. The Red Charlie test will cost $7.00 in addition to the ...
13 May 2016
Representing American Simmental Association, Sarah Jones participated in the National Cattlemen’s Beef Association’s 2016 Young Cattlemen’s Conference. Over 50 cattle producers from across the country and across the industry attended the conference. Sarah Jones and her husband, Bart, own and operate Red Hill Farms, a seventh generation ...
23 June 2016
By Glenn Selk, Oklahoma State University Extension     |        Summer time often brings a few infectious ailments to beef cows. Common problems include eye infections and foot rot. Treatment of affected cows will often involve the use of antibiotics. On very rare occasions violative residues of pharmaceutical products have been found in ...
22 June 2016
By P.J. Huffstutter, Reuters     |      U.S. lawmakers are investigating whether U.S. Environmental Protection Agency staff influenced the World Health Organization's review of glyphosate and its finding that the herbicide probably causes cancer, according to a letter sent to the agency on Tuesday. The letter from the U.S. House of ...
09 June 2016
By Samantha Grenrock, University of Florida The University of Florida Institute of Food and Agricultural Sciences is showing small cow-calf producers how using the latest reproductive research leads to larger profits. The UF/IFAS Florida Heifer Development Program was developed by Kalyn Waters, UF/IFAS Extension Holmes County director, and ...
02 June 2016
The Stock Exchange News  |   Summary: Selection indices provide a single value, usually reported in dollars, for the selection of breeding stock that optimizes selection on a number of traits the define profit in a particular production scenario. Selection indexes simplify selection by weighting EPDs by appropriate economic values to estimate ...
11 March 2016
On Wednesday, May 18, 2016, the U.S. International Trade Commission released its report on the economic benefit of the Trans-Pacific Partnership to the U.S. economy. National Cattlemen's Beef Association President Tracy Brunner said this report confirms that TPP not only levels the playing field for U.S. beef exports, but also supports U.S. ...
24 March 2016
The upcoming webinar will feature the insights of industry experts; Kent Bacus, National Cattlemen’s Beef Association Director of International Trade and Market Access; and Dan Halstrom, U.S. Meat Export Federation Senior Vice President of Global Marketing. Join the free webinar to hear an update on the current state of beef trade, policy issues ...
20 May 2016
Friday, August 19    |    Register now at www.fallfocus.org   |    Tour the New ASA Headquarters with an evening BBQ at the new ASA Headquarters.   August 20, 2016  Teaming Technology with Tradition Speaker line-up:   Patrick Hatfield, Chair of the Department of Animal and Range Sciences, Montana State University Wade Shafer, ...
09 May 2016
Do you live in the Gulf Coast region or the Fescue Belt?  If so, the University of Missouri has a deal for you!  The University of Missouri is looking to exchange GGPF250 testing for each animal with a hair shedding score (commitment of 3 years of data collection).  The University of Missouri will share those genotypes with the ASA and ultimately ...
29 April 2016
Our old friend and longtime ASA employee, Marty Ropp, recently wrote an excellent article on contemporary grouping.  It is a must read for anyone who desires to group their cattle in a manner that achieves the most accurate EPDs possible.   Marty Ropp, CEO, Business Development Specialist & Field Representative, Allied Genetic Resources ...
15 April 2016
American Cattlemen   |   Published March 14, 2016    |    Cattle producers are always searching for answers to the question, “How do I improve my bottom line?” It’s a difficult question to answer, especially if, as a producer, you are making the decisions all on your own. The good news is there are organizations out there now that can off er ...
10 April 2016

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Upcoming Events

14 June 2016
June 14 June 17
14 June 2016
10:30 am - Noon
11 July 2016
    The event is scheduled for Monday, July 11,
19 August 2016
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Fall Focus 2016

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Bozeman, MT

Tentative Schedule August 20 - ASA Publication

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Profit Through Data

  • DNA – What Testing Does ASA Offer?

    Profit Through Data Apr 18, 2016 | 12:22 pm

    DNA – What Testing Does ASA Offer? Leoma Wells, DNA and Total Herd Enrollment Specialist for the American Simmental Association, explains what DNA testing ASA offers and which one you should request, on  Have you Herd, ASA’s THE and DNA blog.  To read the full article, click the link below.[…]

  • How to Search for a Buyer Account Number

    Profit Through Data Apr 18, 2016 | 08:06 am

    How to Search for a Buyer Account Number How to do an ASA Member Search: In order to avoid multiple non-member buyer numbers, ASA recommends you look up buyer accounts prior to starting an online transfer job. If you simply type in name and address at time of transfer,[…]

  • How to Pay your Account Online

    Profit Through Data Mar 28, 2016 | 15:30 pm

    How to Pay your Account Online 1.Log in to Herdbook (Want to know how to log-in?) 2.Click the “My Account” Tab 3. Click “Pay Account Balance”  (We ONLY Accept Visa, MasterCard, or Discover) 4. Click on the Add Payment option in the green box in the lower right hand[…]


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