Our Mission

Our Mission

  The success of the American Simmental Association is dependent on the success of our members.   In turn, our members’ success is dependent on their cattle making an important and significant contribution to the beef industry.  The highest priority is to maintain and nurture services and products, which bring value to ASA members’ customers.
Our Mission

Our Mission

  The success of the American Simmental Association is dependent on the success of our members.   In turn, our members’ success is dependent on their cattle making an important and significant contribution to the beef industry.  The highest priority is to maintain and nurture services and products, which bring value to ASA members’ customers.
Our Vision

Our Vision

The American Simmental Association believes the best way to serve its members, its members’ customers and the beef industry is through continual improvement and use of genetic and associated technologies.   As such, the Association will continue to be a worldwide leader in the development and integration of these technologies for the beef industry.  The Association will initiate and foster relationships with like-minded entities to enhance our ability to achieve this objective.  The Association will be widely recognized as having an unyielding commitment to scientific principles and as a hub for the industry's most progressive seed stock producers  –  an organization that is extremely cooperative with all facets of the industry and devoted to the success of its members and its members' customers.
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American Simmental-Simbrah Foundation                                                         

 

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ASA's Young Sire Progeny Testing Program                    

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The official youth organization of the American Simmental Association.

 

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ASA & Industry News

Sarah Jones   |   The Scoop, a slick publication put out by the Tennessee Simmental/Simbrah Association (TSSA), keeps readers abreast of what is going on in the Simmental and Simbrah world.  TSSA board member and incoming treasurer, Sarah Jones, wrote a column in the recently released fall version of the Scoop we thought was worth sharing.  |     ...
16 September 2016
Scott Brown       |                     As a livestock economist, Scott Brown hears the same question every day: “How low can prices go?”  The University of Missouri Extension specialist can’t say when prices will hit bottom, as many factors affect the sharp decline. That includes weather, dollar strength and exports. “The growing meat ...
12 September 2016
The American Junior Simmental Association (AJSA) recently released its new junior program, the Steer Profitability Competition (SPC). The SPC is designed to provide members of the AJSA meaningful exposure to the opportunities and challenges associated with cattle feeding. The SPC will not only allow participants to measure and compare the ...
13 August 2015
beefmagazine.com/       |      The Seedstock 100 program recognizes the largest seedstock operations in the United States in the number of bulls sold annually. For the first time, BEEF magazine’s Seedstock 100 offers a gallery of photos that illustrate the biggest seedstock operations the industry has to offer. You will see a wide variety of ...
04 August 2016
This video captures a highlight of the IGS Cattlemen's Seminar at the 2016 BIF.  Dr. Bruce Golden of Theta Solutions, LLC discusses how the new BOLT system empowers commercial beef producers with the next generation of Genomically Enhanced Genetic Evaluation.
29 July 2016
The American Simmental-Simbrah Foundation board begins a launch of a fundraising drive titled "Brand Yourself in Simmental History". The opportunity offers the ability to be included in the American Simmental Association's (ASA) newly built office building and landscaping. Several levels of sponsorship exist including receiving your ranch brand ...
19 July 2016
We have introduced a new Herdbook feature set called “Active Herd” which allows you to create and maintain informal records for your animals. You are able to add new animals or import your existing (reported) animals into custom animal groups and, once animals are created from scratch or imported, you are able to select an animal for which you can ...
24 June 2016
ASA has succeeded in our effort to overturn US patents 8,660,888 and 8,725,557, which were granted to Leachman Cattle Company of Colorado.  The patents conveyed to Leachman the exclusive right to determine animals' economic value based on genetics.    ASA's Board of Trustees stepped up to the plate to protect the right of our members', and that ...
21 June 2016
The board of trustees passed a resolution to offer a 50% off rebate on GGPLD testing in exchange for either feed intake and/or carcass data.  Members will receive one 50% of price discount per carcass or feed intake record submitted.  Records must be valid for use in our genetic evaluation (must be at least two sires represented and the animals ...
24 June 2016
GeneSeek launched the new red coat variant test, called Red Charlie.  Breeders interested in coat color testing on a red charlie suspect animal  need to order both the regular coat color test and the red charlie test to have a complete picture of the animal’s genotype for coat color. The Red Charlie test will cost $7.00 in addition to the ...
13 May 2016

Contact Us

Upcoming Events

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10 October 2016
October 15
Congress of the Americas Convenes in Guadalajara:
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01 February 2017
February 3
NCBA 2017


Nashville, TN

The Cattle Industry Convention is the oldest and
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31 May 2017
June 3, 2017

Athens, Georgia.

For nearly 50 years the Beef Improvement

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Have You Herd? Blog

TReg Blog

  • ASA’s Open House and Grand Opening

    TREG Sep 9, 2016 | 10:08 am

    ASA’s Open House and Grand Opening By Emme Troendle Reflecting on the Grand Opening, Wade Shafer, EVP said, “By all accounts, ASA’s Grand Opening and Fall Focus was a smashing success. We had great speakers, great discussion and great fellowship. A big thank you goes out[…]

    Read more...
  • Fall Focus 2016: Teaming Technology with Tradition

    TREG Sep 2, 2016 | 09:19 am

    Fall Focus 2016: Teaming Technology with Tradition By Jackie Atkins, PhD. Roughly 175 American Simmental Association members, academics, allied industry representatives, IGS partners and breeders joined the ASA staff and trustees for a day-long educational event in Bozeman, MT recently. The theme of the day was leveraging technology to enhance[…]

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Science Blog

  • Fall Focus 2016: Teaming Technology with Tradition

    Sep 6, 2016 | 12:29 pm

    Fall Focus 2016: Teaming Technology with Tradition Fall Focus 2016 brought together roughly 175 in Bozeman to discuss ways to enhance the tradition of seedstock operations with today's science and technology.Thank you to all who attended this event.Thank you for being engaged in the discussion of improving[…]

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  • Red Charlie Test Now Publicly Available

    Jun 23, 2016 | 14:05 pm

    Red Charlie Test Now Publicly Available GeneSeek launched the new red coat variant test, called Red Charlie.  Breeders interested in coat color testing on a red charlie suspect animal  need to order both the regular coat color test and the red charlie test to have a[…]

    Read more...
  • Red Charlie: A Newly Discovered Red Coat Color Variant

    May 13, 2016 | 09:24 am

    Red Charlie: A Newly Discovered Red Coat Color Variant In the spring of 2015, the American Simmental Association had a report of a red calf confirmed to a tested homozygous black bull.  While learning about this case, several sons of Remington Lock N Load, 2503661, appeared to carry a red coat color[…]

    Read more...

Profit Through Data

Resource Links

Upcoming Sales

29 Sep 2016
River Point Cattle Company's Internet Sale
Glencoe, ON, Canada
website
30 Sep 2016
River Point Cattle Company's Internet Sale
Glencoe, ON, Canada
website
01 Oct 2016
Bar 5 Extravaganza Fall Production Sale
Markdale, ON
website
01 Oct 2016
Buckeye's Finest Sale
Belle Center, OH
website
01 Oct 2016
River Point Cattle Company's Internet Sale
Glencoe, ON, Canada
website
02 Oct 2016
Early Harvest Online Sale at Krieger Farms
Universal, IN
website
02 Oct 2016
Midwest Fall Round-Up Sale
Lancaster, WI
website
02 Oct 2016
River Point Cattle Company's Internet Sale
Glencoe, ON, Canada
website
08 Oct 2016
Belles of the Bluegrass
Mt. Sterling, KY
http://www.edjesales.com/parke/bellesofthebluegrass/index.html
11 Oct 2016
RA Brown Ranch's 42nd Annual Bull and Female Sale
Throckmorton, TX
catalog
12 Oct 2016
New Day Genetics' Fall Bull and Female Sale
Harrison, AR
catalog
11 Oct 2016
RA Brown Ranch's 42nd Annual Bull and Female Sale
Throckmorton, TX
catalog
11 Oct 2016
RA Brown Ranch's 42nd Annual Bull and Female Sale
Throckmorton, TX
catalog
14 Oct 2016
Anchor D Ranch Pasture Treasures Female Sale
Rimbey, AB
website
15 Oct 2016
22nd Annual New Direction Sale
Seward, NE
http://www.edjesales.com/parke/sloupnewdirection/
15 Oct 2016
Circle M Farms' 1st Annual Production Sale
Grand Saline, TX
website
15 Oct 2016
Route 66 SimGenetics Road to Success Sale
Springfield, MO
catalog
15 Oct 2016
Tennessee Fall Showcase
Lebanon, TN
website
16 Oct 2016
Ladies of the Valley
West Point, NE
http://www.edjesales.com/parke/ladies_of_the_vall
16 Oct 2016
Maternal Legends Sale
Dunlap, IA
website
16 Oct 2016
Quality Control Sale at Indian River Cattle Company
Indian River, ON
website
16 Oct 2016
The Black Label Event, Volume VII
Grandview, TX
website
19 Oct 2016
The Genetic Options Event
Battle Creek, NE
website
21 Oct 2016
Buckles and Banners Sale
West Point, IA
http://www.edjesales.com/parke/buckles_banners/index.html
21 Oct 2016
New Day Genetics' Fall Bull and Female Sale
Eldon, MO
website
22 Oct 2016
Flying H Genetics 'Grown On Grass' Bull Sale
Butler, MO
http://www.flyinghgenetics.com/#
22 Oct 2016
Midwest Made and Friends Simmental Sale
Prairie City, IA
website
22 Oct 2016
Minnesota Beef Expo - All Breeds Sale
Minneapolis, MN
http://www.mnsimmental.com
22 Oct 2016
Pennsylvania Fall Classic Sale
Waynesburg, PA
http://www.pasimmental.com/sales
22 Oct 2016
The Magnolia Classic 2016
Starkville, MS
http://www.littlecreekcattle.com/Magnolia_Classic.html" target="_blank">website
23 Oct 2016
SVJ Farm's Online Female Sale
Amity, PA
website
23 Oct 2016
Tingle Farms' "Pave the Way" Sale
New Castle, KY
website
24 Oct 2016
SVJ Farm's Online Female Sale
Amity, PA
website
29 Oct 2016
7P Ranch 41st Annual Production Sale
Tyler, TX
http://www.cattleinmotion.com/issuu/7p-ranch-40th-annual-production-sale
29 Oct 2016
Michigan Simmental Association's 3rd Annual Fall Sale
St. Louis, MI
website
29 Oct 2016
Red Hill Farms' "Bulls of Fall II" Sale
Lafayette, TN
website
31 Oct 2016
Rust Mountain View "Queens of the Pasture" Sale
Mercer, ND
website
31 Oct 2016
Southern Harvest at Fenton Farms Simmentals
Online
website
01 Nov 2016
Southern Harvest at Fenton Farms Simmentals
Online
website
03 Nov 2016
Genetic Blend Bull Sale - Fall Edition
Grand Saline, TX
website
03 Nov 2016
RS&T Simmentals, LLC, Online Sale
Savannah, MO
05 Nov 2016
Irvine Ranch 12th Annual Production Sale
Manhattan, KS
http://www.IrvineRanchGenetics.com
05 Nov 2016
Lady Diva Production Sale
Centerville, IA
http://www.edjesales.com/eberspacher/drake/
05 Nov 2016
Land of Lincoln
Altamont, IL
http://edjesales.com/parke/LandofLincoln/index.html
05 Nov 2016
New Day Genetics' Fall Bull and Female Sale
Osceola, MO
website
05 Nov 2016
Western Showcase Cattle Sale
Moses Lake, WA
website
06 Nov 2016
Hawkeye Simmental Sale
Bloomfield, IA
http://www.edjesales.com/eberspacher/hawkeye/index.html
06 Nov 2016
Triangle J Harvest Select Female Sale
Miller, NE
website
10 Nov 2016
Koz-E Acres' Fall Harvest Online Sale
Online
website
12 Nov 2016
Deer Creek Farm Simmental Sale
Lowesville, VA
http://deercreeksimmental.com/for-sale
12 Nov 2016
Gibbs Farms' 11th Annual Bull & Replacement Female Sale
Ranburne, AL
http://www.gibbsfarms.net/
12 Nov 2016
JRW's Bull and Female Sale
Seminary, MS
http://jrw-llc.com/
12 Nov 2016
Moser Ranch 25th Annual Bull Sale
Wheaton, KS
website
12 Nov 2016
Trauernicht Simmental Nebraska Platinum Standard Sale
Beatrice, NE
http://www.edjesales.com/eberspacher/trauernicht_simm/
13 Nov 2016
Hudson Pines Farm Living Legacy XI Sale
Campbellsburg, KY
http://www.hudsonpinesfarm.com/
14 Nov 2016
74-51 Cattle Company's Registered Herd Dispersal Sale
Marshall, OK
website
14 Nov 2016
North American Select Simmental Sale
Louisville, KY
http://edjesales.com/parke/North_American/index.html
15 Nov 2016
74-51 Cattle Company's Commercial Herd Dispersal Sale
Enid, OK
website
18 Nov 2016
Heartland Simmental Performance with Class Sale
Waverly, IA
website
19 Nov 2016
Buckeye Best of Both Worlds Sale
Newark, OH
website
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