Our Mission

Our Mission

  The success of the American Simmental Association is dependent on the success of our members.   In turn, our members’ success is dependent on their cattle making an important and significant contribution to the beef industry.  The highest priority is to maintain and nurture services and products, which bring value to ASA members’ customers.
Our Mission

Our Mission

  The success of the American Simmental Association is dependent on the success of our members.   In turn, our members’ success is dependent on their cattle making an important and significant contribution to the beef industry.  The highest priority is to maintain and nurture services and products, which bring value to ASA members’ customers.
Our Vision

Our Vision

The American Simmental Association believes the best way to serve its members, its members’ customers and the beef industry is through continual improvement and use of genetic and associated technologies.   As such, the Association will continue to be a worldwide leader in the development and integration of these technologies for the beef industry.  The Association will initiate and foster relationships with like-minded entities to enhance our ability to achieve this objective.  The Association will be widely recognized as having an unyielding commitment to scientific principles and as a hub for the industry's most progressive seed stock producers  –  an organization that is extremely cooperative with all facets of the industry and devoted to the success of its members and its members' customers.
ASA Headquarters Grand Opening

ASA Headquarters Grand Opening

Grand Opening / Fall Focus / ASA Board Meeting August 21-23, 2016    /     Register at www.Fall Focus.org 
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A tool to introduce young sires to the industry.

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American Simmental-Simbrah Foundation                                                         



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The official youth organization of the American Simmental Association.






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Simmental Promotional Ad

The 2016 AJSA National Classic, Denim and Diamonds in Des Moines was pleased to boast the highest exhibitor and cattle numbers in history. For the friends and family who want to relive the experience, check out the recap video below. Or visit the AJSA Facebook page for a week's worth of activities.
 Click to view more ASA promo videos

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ASA & Industry News

Luke Bowman has recently joined the American Simmental  Association as Director of Commercial and Industry Relations. In this position, Luke will play a major role  in furthering ASA's vision, a vision centered on increasing beef industry profitability via science and  technology. Bowman will be based out of his home in Greens Fork, IN. ...
16 August 2016
This video captures a highlight of the IGS Cattlemen's Seminar at the 2016 BIF.  Dr. Bruce Golden of Theta Solutions, LLC discusses how the new BOLT system empowers commercial beef producers with the next generation of Genomically Enhanced Genetic Evaluation.
29 July 2016
The American Simmental-Simbrah Foundation board begins a launch of a fundraising drive titled "Brand Yourself in Simmental History". The opportunity offers the ability to be included in the American Simmental Association's (ASA) newly built office building and landscaping. Several levels of sponsorship exist including receiving your ranch brand ...
19 July 2016
We have introduced a new Herdbook feature set called “Active Herd” which allows you to create and maintain informal records for your animals. You are able to add new animals or import your existing (reported) animals into custom animal groups and, once animals are created from scratch or imported, you are able to select an animal for which you can ...
24 June 2016
ASA has succeeded in our effort to overturn US patents 8,660,888 and 8,725,557, which were granted to Leachman Cattle Company of Colorado.  The patents conveyed to Leachman the exclusive right to determine animals' economic value based on genetics.    ASA's Board of Trustees stepped up to the plate to protect the right of our members', and that ...
21 June 2016
The board of trustees passed a resolution to offer a 50% off rebate on GGPLD testing in exchange for either feed intake and/or carcass data.  Members will receive one 50% of price discount per carcass or feed intake record submitted.  Records must be valid for use in our genetic evaluation (must be at least two sires represented and the animals ...
24 June 2016
GeneSeek launched the new red coat variant test, called Red Charlie.  Breeders interested in coat color testing on a red charlie suspect animal  need to order both the regular coat color test and the red charlie test to have a complete picture of the animal’s genotype for coat color. The Red Charlie test will cost $7.00 in addition to the ...
13 May 2016

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01 February 2017
NCBA 2017

Nashville, TN

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Have You Herd? Blog

TReg Blog

  • Teaming Technology with Tradition

    TREG Aug 8, 2016 | 15:22 pm

    Teaming Technology with Tradition Teaming Technology with Tradition Interview with Jackie Atkins, Coordinator of Fall Focus 2016 by Emme Troendle Tell me a little bit about Fall Focus 2016, Educational Symposium and Board Meeting. “This year there are a lot of exciting, new things[…]

  • “It Can Be Done, But It’s Not Easy”

    TREG Jul 5, 2016 | 14:56 pm

    “It Can Be Done, But It’s Not Easy” A Story of Uncommon Perseverance with Darryl McNair of Spanish Rose Simmentals By Courtney Wesner Last year, I was privileged to hear one of the most truthful stories of perseverance, heart, and guts that I have ever heard ~ it[…]


Science Blog

Profit Through Data

  • How to Generate a Barn Sheet

    Profit Through Data Jul 19, 2016 | 15:33 pm

    How to Generate a Barn Sheet *Animals must be on file with ASA to appear on the barn sheet.*  A barn sheet is a worksheet designed to help collect data at chute side.  When you submit your request for a barn sheet, the lab will receive[…]

  • How to Register a Foundation Cow or Bull

    Profit Through Data Jul 6, 2016 | 16:03 pm

    How to Register a Foundation Cow or Bull Any animal that is registered with another breed association is eligible for registration with ASA, this is called a foundation animal. Foundation registration is an in-house process. To start the registration process, please submit a copy of the primary Association’s[…]

  • DNA – What Testing Does ASA Offer?

    Profit Through Data Apr 18, 2016 | 12:22 pm

    DNA – What Testing Does ASA Offer? Leoma Wells, DNA and Total Herd Enrollment Specialist for the American Simmental Association, explains what DNA testing ASA offers and which one you should request, on  Have you Herd, ASA’s THE and DNA blog.  To read the full article, click the link below.[…]


Resource Links

Upcoming Sales

27 Aug 2016
Georgia Generations of Value Sale
Colbert, GA
03 Sep 2016
NC Fall Harvest Sale
Union Grove, NC
10 Sep 2016
Silver Towne Farms 30th Annual Production Sale
Winchester, IN
11 Sep 2016
Field of Dreams Production Sale
Hope, IN
15 Sep 2016
Rock Creek Ranch Fall Private Treaty Bull Sale
Allen, KS
17 Sep 2016
Heart of Texas Fall Fest Simmental/Simbrah Online Sale
Hearne, TX
17 Sep 2016
KenCo Family Matters
Auburn, KY
24 Sep 2016
Head of the Class Sale
Louisburg, KS
24 Sep 2016
Martin Farms' "Open House at the Farm" Sale
Lyles, TN
24 Sep 2016
Simbrah Synergy IX
Giddings, TX
01 Oct 2016
Bar 5 Extravaganza Fall Production Sale
Markdale, ON
01 Oct 2016
Buckeye's Finest Sale
Belle Center, OH
02 Oct 2016
Midwest Fall Round-Up Sale
Lancaster, WI
02 Oct 2016
The Harvest at Krieger Farms
Universal, IN
08 Oct 2016
Belles of the Bluegrass
Mt. Sterling, KY
11 Oct 2016
RA Brown Ranch's 42nd Annual Bull and Female Sale
Throckmorton, TX
12 Oct 2016
New Day Genetics' Fall Bull and Female Sale
Harrison, AR
11 Oct 2016
RA Brown Ranch's 42nd Annual Bull and Female Sale
Throckmorton, TX
11 Oct 2016
RA Brown Ranch's 42nd Annual Bull and Female Sale
Throckmorton, TX
14 Oct 2016
Anchor D Ranch Pasture Treasures Female Sale
Rimbey, AB
15 Oct 2016
22nd Annual New Direction Sale
Seward, NE
15 Oct 2016
Circle M Farms' 1st Annual Production Sale
Grand Saline, TX
15 Oct 2016
Route 66 SimGenetics Road to Success Sale
Springfield, MO
15 Oct 2016
Tennessee Fall Showcase
Lebanon, TN
16 Oct 2016
Ladies of the Valley
West Point, NE
16 Oct 2016
The Black Label Event, Volume VII
Grandview, TX
19 Oct 2016
The Genetic Options Event
Battle Creek, NE
21 Oct 2016
Buckles and Banners Sale
West Point, IA
21 Oct 2016
New Day Genetics' Fall Bull and Female Sale
Eldon, MO
22 Oct 2016
Flying H Genetics 'Grown On Grass' Bull Sale
Butler, MO
22 Oct 2016
Midwest Made and Friends Simmental Sale
Prairie City, IA
22 Oct 2016
Minnesota Beef Expo - All Breeds Sale
Minneapolis, MN
22 Oct 2016
Pennsylvania Fall Classic Sale
Waynesburg, PA
29 Oct 2016
7P Ranch 41st Annual Production Sale
Tyler, TX
29 Oct 2016
Heartland Simmental Performance with Class Sale
Waverly, IA
29 Oct 2016
Michigan Simmental Association's 3rd Annual Fall Sale
St. Louis, MI
03 Nov 2016
RS&T Simmentals, LLC, Online Sale
Savannah, MO
05 Nov 2016
Irvine Ranch 12th Annual Production Sale
Manhattan, KS
05 Nov 2016
Lady Diva Production Sale
Centerville, IA
05 Nov 2016
Land of Lincoln
Altamont, IL
05 Nov 2016
New Day Genetics' Fall Bull and Female Sale
Osceola, MO
05 Nov 2016
Western Showcase Cattle Sale
Moses Lake, WA
06 Nov 2016
Hawkeye Simmental Sale
Bloomfield, IA
12 Nov 2016
Deer Creek Farm Simmental Sale
Lowesville, VA
12 Nov 2016
Gibbs Farms' 11th Annual Bull & Replacement Female Sale
Ranburne, AL
12 Nov 2016
JRW's Bull and Female Sale
Seminary, MS
12 Nov 2016
Moser Ranch 25th Annual Bull Sale
Wheaton, KS
12 Nov 2016
Trauernicht Simmental Nebraska Platinum Standard Sale
Beatrice, NE
13 Nov 2016
Hudson Pines Farm Living Legacy XI Sale
Campbellsburg, KY
14 Nov 2016
North American Select Simmental Sale
Louisville, KY
19 Nov 2016
"Southern Excellence" Bull Sale
Wadley, AL
19 Nov 2016
Buckeye Best of Both Worlds Sale
Newark, OH
19 Nov 2016
MM Cattle/Callaway Cattle Co. 4th Annual Bull and Commercial Female Sale
Carrollton, GA
19 Nov 2016
Missouri Simmental Association's "Fall Harvest" Sale
Springfield, MO
19 Nov 2016
Shenandoah's Shining Stars
Quicksburg, VA
19 Nov 2016
Value By Design Female Sale
Anita, IA
20 Nov 2016
North Central Simmental Fall Classic
Hubbard, IA
20 Nov 2016
Red Dirt Divas Joint Female Production Sale
Marshall, OK
25 Nov 2016
Ruby Cattle Co. "Livin' The Dream" Production Sale
Murray, IA
26 Nov 2016
Foxy Ladies Bred Heifer Sale
West Point, NE