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Foundation Board Members

Nancy Tom, Chairperson (2012)
Bill McDonald (2013)
Fred Schuetze (2007)
Fred Swain (2006)
John Harker (2007)
John Walston (2008)
Lori Eberspacher (2006)
AJSA President - Jessica Smith

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Where do SimGenetics fit into the US and/or global beef industry?

Moderators: Lauren HydeJackie Atkins

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Where do SimGenetics fit into the US and/or global beef industry?

Postby Jackie Atkins » 15 Oct 2014, 21:37

In business, one suggestion is to have a 60 second pitch ready for any audience. Pretend you need to sell your product to someone in the average time it takes to ride the elevator together. If you had 60 seconds to sell SimGenetics, what would you say? Why do you think people should choose SimGenetics? Share your "elevator pitch" for SimGenetics with us here.
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Jackie Atkins
Posts: 24
Joined: 30 Sep 2013, 22:19
Location: Bozeman, MT

2014 Election - Board of Trustees Candidates

From the Desk of Wade Shafer, EVP

Trustee Elections in Three Regions:
As a result of the recent nomination procedure, members in the Eastern, North Central and South Central Regions will be voting for Trustees. The Western Region had no successful write-in candidates. Ballots will be mailed on or before November 19, with the deadline of December 19, for votes to be counted. Here is the full slate of candidates by region, along with their bio information:
Eastern Region: Four candidates will vie for two seats:

Brian DeFreese, West Point, IN
Eastern Region

DeFreese is the owner of Shawnee Cattle Company at West Point, Indiana. In addition to his own herd of Simmental, he serves as manager of the Purdue University Beef Unit, which produces commercial females and feedlot steers from a cowherd of 300 SimAngus cows and 100 replacement heifers. After attending the University of Indiana for three years, he graduated in 1974 from Purdue, then spent nine years traveling the US and Canada, working for several purebred cattle operations. He farmed and raised cattle for more than 30 years before accepting his present position at Purdue in 2007. Now completing a three-year term on the ASA Board of Trustees, he has been active in the Hoosier Beef Congress, the Indiana State Fair and the Indiana Performance Tested Bull Sale. He's also a member of the Indiana Beef Cattle Association and served as president of the Tippecanoe County Cattleman's Association. DeFreese and his wife, Marla, are the parents of three grown children: J.D., Rob, and Katelyn.

Jimmy Holliman, Marion Junction, Alabama
Eastern Region

Holliman's Circle H Cattle Company is a purebred seedstock operation with a goal of producing quality, homozygous black Simmental. Selection decisions are performance-based, using EPDs, ultrasound measurements and DNA profiles, and structural soundness. A beef industry leader, he has served as president of the Beef Improvement Federation and the Alabama Cattlemen's Association, and as president, vice president and secretary of the Alabama Simmental Association. He also served a previous three-year term on the ASA Board of Trustees, chairing the Policies and Procedures Committee and served as ASA treasurer. He holds B.S. and M.S. degrees from Mississippi State University and spent his career with the Black Belt Research Center at Marion Junction, serving as Director since 1989 until retirement in 2013. Holliman and his wife, Kathleen, are the parents of one son, Bret (Mary Ellen), who is employed by the National Agricultural Statistics Service in Austin, Texas.
Randy Moody, New Market, Alabama
Eastern Region

Little Mountain Farm is the name of Randy Moody's Simmental operation, located at New Market, Alabama. The Moody cowherd consists of 50 head of mostly purebred Simmentals with fewer numbers of SimAngus and a few purebred Angus. Reproduction is 100% by AI or embryo transfer, focused on producing cattle that are functional for their environment while maintaining traits of economic value. Currently, he serves as vice president of the Alabama Simmental Association, after four years as president. An active member of NCBA, he presently serves on the board of the Alabama Beef Cattle Improvement Association. A 1979 graduate in history and mathematics from the University of Montevallo, he founded Randy Moody Associates in 1993, a manufacturer's representative company specializing in agricultural spraying and hydraulics. Randy and his wife, Joy, are the parents of one son, Michael (Brooke) and have three grandchildren: Micah, Patton and Parker Joy.
Barry D. Wesner, Chalmers, Indiana
Eastern Region

Wesner is the owner of Wesner Livestock Enterprises, maintaining a herd of 50 mature cows, including registered Simmental, SimAngus and Angus. Heavy use is made of embryo transfer and artificial insemination, utilizing only superior cow families with proven production records. Over the past 20 years, he has served multiple terms as President of the Indiana Simmental Association, served as co-coordinator for the AJSA Eastern Regional Classic in Indianapolis, and has served as the Simmental breed representative at the Indiana State Fair for the past eight years. A graduate of Purdue University with a degree in Agriculture Education, he worked for the Farm Bureau Cooperative System as a Feed Sales Specialist for 12 years, then became Multi-line Agent for Farm Bureau Insurance, and currently works as the Business Development Manager for Growers Edge. He is the father of three adult daughters: Courtney, Carly and Bailey, all of whom have been involved in livestock-related activities.
South Central: Four candidates will vie for two seats.
**Because a current Trustee resides in Texas, only one additional Trustee from
Texas can be elected and installed in office.
Greg Burden, Grand Saline, Texas
South Central Region

Burden is general manager of Circle M Farms, a Simmental operation located at Grand Saline. The Circle M cowherd primarily consists of purebred Simmental, with a smaller segment of percentage animals. In addition to his responsibilities with the Circle M cattle, he maintains his own Simmental herd of 20 females with an emphasis on producing show heifers. A past president of the Oklahoma Simmental Association, he currently serves as treasurer of the Texas Simmental/Simbrah Association. In 1992, he bred and raised the first black Simmental bull to win a major show while affiliated with Cabin Creek Farms in Cushing, Oklahoma. Burden attended Oklahoma State University where he majored in Animal Science, and worked from 1998 to 2008 as an investment advisor for Paine Webber and Company, helping to manage a portfolio of $140 million. While living in Colorado Springs, Colorado, he served on the Board of the Juvenile Diabetes Research Foundation. He is the father of two adult children, Kayla and Colton.
Scott Cowger, Kansas City, Missouri
South Central Region

A member of the AJSA Board of Trustees in the 1980s, Scott Cowger, with his parents John and Becky, is a major part of RS&T Simmentals, Savannah, Missouri. The RS&T cowherd maintains 135 head of purebred Simmental and SimAngus, extensively utilizing embryo transplant and AI sires. Cowger, presently completing a three-year term on the ASA Board of Trustees, served six years on the Missouri Simmental Association Board, including two as president. A graduate of the University of Missouri-Columbia College of Agriculture in Food Science and Human Nutrition, he has been invited back to campus as a speaker on preparation and "what it takes to be successful in the real world," and serves as a mentor for undergraduate students. Cowger and his wife, Lorri, are parents of two children, daughter Jordan, 16, and son TJ, age 14. Jordan is active in AJSA programs having participated in several Regional and National Classics while TJ's interests tend more toward athletics.
Fred Schuetze, Granbury, Texas
South Central Region

Schuetze was a member of the ASA Board from 2000 to 2005, including one year as Chairman. He has been Director of Livestock Operations for Buzzard Hollow Ranch since 1992, a 6,000-acre enterprise featuring an 800-head cowherd, comprised of Fleckvieh (90%), plus Simbrah (4%), SimAngus (4%), and Red Angus (2%). Fleckvieh genetics all trace back to original German and Austrian cattle, although a high percentage of females are South African-based. Embryo transfer is used extensively to accelerate BHR's breeding program. Schuetze, who holds a B.S. degree from Southwest Texas State and an M.S. from Texas A&M, worked as a County Agent from 1968 until 1979 when he transitioned to ranch management. He has been an industry leader, serving as president of the Texas Simmental-Simbrah Association, chairman of the Fullblood Fleckvieh Federation, and second vice president of the World Simmental Fleckvieh Federation among many organizations. Schuetze and his wife, Judy, are parents of two adult children, and two grandchildren, Hailee Schuetze and Carter Mason Keel.

Jonathan L. Willis, Marietta, Oklahoma
South Central Region

Jon Willis manages Willis Simmentals, a family owned operation at Marietta in South Central Oklahoma. The Willis cowherd consists of 330 registered Simmental and SimAngus females plus 50 Angus cows, maintained through a breeding program heavily based on embryo transfer and artificial insemination. Willis genetics are merchandised primarily through private treaty sales and bull test consignments. A 1994 graduate of Oklahoma State University with a B.S. in Animal Science and a minor in Business, Willis served as 2009-10 President of the Oklahoma Simmental Association. An ASA incumbent Trustee, he is beef superintendent of the Love County Livestock Show, and a member of his local Volunteer Fire Department. Heavily involved in American and Oklahoma Junior Simmental Associations, he acted as co-coordinator of he 2009 South Central Regional Classic. Willis and his wife, Wilma, are the parents of four children: Chase, Alli, Maddi and Maizi.
North Central: Two candidates will vie for one seat:
Claye Kaelberer, New Salem, North Dakota
North Central Region

Kaelberer Simmentals, which has been in existence for 38 years, is owned by Claye Kaelberer and his family, and is located near New Salem, North Dakota. The fifth generation to live on the original homesteaded family farm, he purchased his first 200 acres as a junior in high school. Their herd of 170 cows is managed with a focus on the needs of their neighbors' and customers' commercial operations. Making extensive use of AI and embryo transfer, bulls are sold through the Edge of the West Sale along with other members of the sale group. A former recipient of the prestigious Promoter of the Year Award by the North Dakota Simmental Association (NDSA), Kaelberer is deeply involved in numerous community and state organizations. A former president of the NDSA, Kaelberer has also chaired the North Dakota Bull Test and serves on the North Dakota Showcase Sale Committee. Claye and his wife, Michelle, are the parents of three children: Lindsay John, Brittany Rau and Conner.
Paul Walker, Danvers, Illinois
North Central Region

Recently retired after a 33-year career on the Agriculture Faculty at Illinois State University (ISU), Dr. Walker owns and operates DI Simmental, with objectives of raising national caliber show cattle, promoting SimGenetics, and raising two daughters who appreciate the dynamics of the beef industry. All DI Cattle are merchandised by private treaty. Extremely active within the industry, he has served on the Illinois Simmental Association Board, as an ex-officio member of the Illinois Beef Association Board, as an elected member of the Illinois Beef Check-off Board, Illinois Department of Agriculture, and the Board of Livestock Commissioners, plus 12 years on the local school board. He is the only ISU faculty member to have been honored with the prestigious Outstanding Teacher, Outstanding Researcher, and Outstanding Faculty Service Awards. With his late wife, Jill, Walker is the father of two daughters, Samantha, 21, a former member of the AJSA Board, and Leslie, 16.

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Watch video of ASA directors giving updates on their projects at the recent board meeting in Bozeman. Click here.

New ASA Episode on the American Rancher

Watch the September episode here.


New episode scheduled to air  November 3 on RFD TV and Rural TV at 9:00 PM EST.

Werning Cattle Supports Foundation with Heifer Donation:

Werning Cattle Supports Foundation with Heifer Donation: 2015 will be an exciting year for everyone at Werning Cattle Co as they will celebrate their 32nd Annual Production at their brand new sale facility on the ranch as well as joining the elite list of breeders who have donated a heifer to American Simmental Simbrah Foundation during The One Sale in Denver.

The Werning Cattle Company (ASA Number 3773) is an established family operation in the Emery, SD, area. Dale with his wife, Joan, and their family have become well known in the industry as leaders in seed stock production.   Along with running approximately 400 cow-calf pairs, they also grow corn, beans and alfalfa on the 2500-acre ranch. Dale was one of the first people in the upper Midwest to start using Simmentals in his Angus breeding program for the positive genetic traits this cross produces. The dedication that the Werning family has for the beef industry and the Simmental breed has resulted in extreme success in the sale ring and show ring.

The ASA Foundation is honored to welcome Werning Cattle Co to the elite list of breeders in our Foundation Honor Roll.

Educational Symposium Recordings and PowerPoint Presentations


We thank our sponsors:


First Educational Symposium is a huge success.

Nearly 150 SimGenetic enthusiasts from 25 states and 2 Canadian provinces met in Bozeman this past week for the first annual Educational Symposium held in conjunction with the fall ASA Board Meeting.

The Monday schedule was packed with up-to-the-minute information from beef industry experts from around the country. Drs. Bob Weaber, Kansas State; Matt Spangler, University of Nebraska-Lincoln; Bruce Golden, Cal Poly; Dorian Garrick, Iowa State; and John Hall, University of Idaho, along with Marty Ropp, Allied Genetics and ASA’s own Dr. Shafer gave presentations that sparked good discussion with the attendees.

Click for Speaker bios.

Introduction and Welcome: Chairman Jim Butcher and EVP Dr. Wade Shafer


Crossbreeding Talks in 2014: Why They're Still Needed ~ Dr. Bob Weaber (Kansas State University) and Dr.Matt Spangler (University of Nebraska-Lincoln)


Selection Decisions Using Economically Relevant Traits: The Pathway to Indexes ~ Dr. Bruce Golden (Cal Poly)


Understanding Conventional and Genomic EPDs ~ Dr. Dorian Garrick (Iowa State University)


The Future of Genetic Prediction: A Quantum Leap ~ Drs. Bruce Golden and Dorian Garrick


Learning From Pigs ~ Marty Ropp (Allied Genetic Resources)


Dr. John Hall (University of Idao) - UI and ASA Cooperative Projects and Q and A ~ Panel Discussion Part I


Q and A ~ Panel Discussion Part II~ Guest Speakers


We thank our sponsors:

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Annual Meeting - January 16-21, 2015

Double Tree Denver ~ ASA Headquarters Hotel
Call for Reservations: 303-321-3333 • $93 Flat Rate in the Simmental block
Shuttle Service to and from NWSS
3203 Quebec Denver Colorado
Cut-off Date ~ December 10
Join us in Denver for Tons of Fun ~
• ASA Board Meeting
• Annual Business Meeting
•Chairman’s Reception •Foundation Auction
• Meet & Greet at the NWSS ~ New this Year
• Plus, the National Western Stock Show
• Cattle Shows
• The One Sale, Volume XXII
• SimMagic on Ice
• Wild, Wild West Sale
• January 16-21, 2015

Upcoming Sales

  11/21/2014 "Southern Excellence" Bull Sale Wadley, AL map
  11/21/2014 RJ Cattle Company's Online Sale George, Iowa map
  11/22/2014 Shenandoah's Shining Stars Quicksburg, VA map
  11/22/2014 LMC "Giving THANKS" Donation Online Sale Linn, TX map
  11/22/2014 Missouri Simmental Association's Fall Roundup Sale Springfield, MO map
  11/22/2014 Yardley Cattle Company's Focus on the Female Sale Beaver, UT map
  11/22/2014 Callaway & McCravy Angus and SimAngus Bull and Commercial Female Sale Carrollton, GA map
  11/28/2014 Ruby Cattle Co. "Livin' The Dream" Production Sale Murray, IA map
  11/29/2014 Trennepohl Farms Right By Design Sale Middletown, IN map
  11/29/2014 Genetic Perfection Sale Fremont, NE map
  11/29/2014 Foxy Ladies Bred Heifer Sale West Point, NE map
  11/30/2014 The Chosen Few at Janssen Farms Gilmore City, IA map
  11/30/2014 Cowtime Sale Wahoo, NE map
  11/30/2014 Red Dirt Divas Joint Female Production Sale Marshall, OK map
  12/5/2014 Hoosier Beef Congress Junior Show and Sale Indianapolis, IN map
  12/5/2014 Calhoun Performance Tested Bull Sale Calhoun, GA map
  12/6/2014 Montana's Choice Simmental Sale Billings, MT map
  12/6/2014 Jewels of the Northland Sale Clara City, MN map
  12/8/2014 Dakota Made Production Sale Salem, SD map
  12/9/2014 J&C Simmentals Female Sale-DP Online Sales West Point, NE map
  12/10/2014 Double Bar D Farms Simmental "She's Got The Look" Female Sale Grenfell, SK map
  12/13/2014 Hartman Cattle Company's 19th Annual Customer Appreciation Sale Tecumseh, NE map
  12/13/2014 Pride of the Prairie Simmental Sale Seymour, IL map
  12/13/2014 North Dakota Simmental Association's Showcase/Classic Sale Mandan, ND map
  12/13/2014 Driggers Simmental Farm Bull Sale Glennville, GA map
  12/13/2014 North Alabama Bull Evaluation Sale Cullman, AL map
  12/13/2014 Purdue Golden Girls Cow Sale West Lafayette, IN map
  12/13/2014 Value By Design Female Sale Anita, IA map
  12/20/2014 South Dakota Simmental Source Sale Worthing, SD map
  1/3/2015 Royal Edge Sale Ames, IA map
  1/10/2015 Tanner Farms Pasture Performance-Tested Bull Sale Wiggins, MS map
  1/10/2015 National Western Stock Show Denver, CO map
  1/16/2015 Fort Worth Stock Show and Rodeo Fort Worth, TX map
  1/17/2015 SimMagic On Ice Denver, CO map
  1/17/2015 University of Florida Bull Test Sale Greenwood, FL map
  1/19/2015 National Western "The One-Volume XXII" Sale Denver, CO map
  1/24/2015 Forster Farms 36th Annual Production Sale Smithfield, NE map
  1/25/2015 Triangle J Ranch's Annual Production Sale Miller, NE map
  1/26/2015 Forth Worth Stock Show Junior Simmental/Simbrah Shows Fort Worth, TX map
  1/28/2015 Sioux Empire Simmental Show and Sale Sioux Falls, SD map
  1/30/2015 Fort Worth Stock Show Simmental Show Fort Worth, TX map
  1/31/2015 J&C Simmentals Annual Bull Sale West Point, NE map
  1/31/2015 Double J Farms' 41st Annual Private Treaty Simmental Bid Bull Sale Garretson, SD map
  2/1/2015 Trauernicht Simmental Nebraska Platinum Standard Bull Sale Beatrice, NE map
  2/2/2015 35th Annual Gateway "Breeding Value" Bull Sale Lewistown, MT map
  2/7/2015 Olrichs/Felt Farms Bull Sale Norfolk, NE map
  2/7/2015 Prickly Pear Simmentals Made In Montana Sale Helena, MT map
  2/7/2015 Ruby Cattle Co. and RS&T Simmental Peformance Bull Sale Lamoni, IA map
  2/7/2015 Black Hills Stock Show & Sale Rapid City, SD map
  2/7/2015 Dixie National Simmental Sale Jackson, MS map
  2/7/2015 Springer Simmentals Sale of Value Based Genetics Decorah, IA map
  2/8/2015 Blue River Gang's 33rd Annual Production Sale map
  2/8/2015 Rydeen Farms 17th Annual "Vision" Sale Clearbrook, MN map
  2/8/2015 Hartman Cattle Company's Simmental Bull Sale Tecumseh, NE map
  2/9/2015 Iowa Beef Expo Des Moines, IA map
  2/9/2015 Edge of the West Bull and Female Sale Mandan, ND map
  2/10/2015 Werning Cattle Company 34th Annual Production Sale Emery, SD map
  2/11/2015 River Creek Farms 25th Annual Production Sale Manhattan, KS map
  2/11/2015 Traxinger Simmental Annual Bull Sale Claremont, SD map
  2/12/2015 Hart Simmental Beef Builder Bull Sale Frederick, SD map
  2/12/2015 Bichler-Johnson Simmentals 10th Annual "Quality Not Quantity" Production Sale Linton, ND map
  2/12/2015 Lassle Ranch Simmentals 22nd Annual Production Sale Glendive, MT map
  2/13/2015 TNT Simmentals' 30th Annual "Genetic Explosion" Sale Almont, ND map
  2/13/2015 Hook Farms "Bred for Balance" Private Treaty Sale Tracy, MN map
  2/13/2015 Mader Ranches' 26th Anniversary Bull Power Sale Carstairs, AB map
  2/13/2015 Watertown Winter Farm Show & Sale Watertown, SD map
  2/13/2015 Anchor D Ranch Simmentals Genetic Edge Bull Sale map
  2/14/2015 JRW Farms' 2nd Annual "Spring Round-Up" Bull Sale Seminary, MS map
  2/14/2015 Grass-Lunning Bulls-Eye Bonanza Sale LeRoy, MN map
  2/14/2015 Rhodes Angus Open House Bull Sale Carlinville, IL map
  2/14/2015 Nebraska Cattlemen's Classic Simmental Show and Sale Kearney, NE map
  2/14/2015 Bar CK Cattle Company's Money Maker Bull Sale Culver, OR map
  2/14/2015 Kenner Simmentals' 19th Annual Sale Leeds, ND map
  2/14/2015 Berger's Herdmasters SimAngus Hybrid Bull Sale North Platte, NE map
  2/15/2015 Rock Creek Ranch Spring Private Treaty Bull Sale Allen, KS map
  2/16/2015 Bulls of the Big Sky Billings, MT map
  2/16/2015 Dakota Power Bull Sale Valley City, ND map
  2/19/2015 Illinois Performance Tested Bull Sale Springfield, IL map
  2/19/2015 Illinois Beef Expo Springfield, IL map