Our Vision

Our Vision

The American Simmental Association believes the best way to serve its members, its members’ customers and the beef industry is through continual improvement and use of genetic and associated technologies.   As such, the Association will continue to be a worldwide leader in the development and integration of these technologies for the beef industry.  The Association will initiate and foster relationships with like-minded entities to enhance our ability to achieve this objective.  The Association will be widely recognized as having an unyielding commitment to scientific principles and as a hub for the industry's most progressive seed stock producers  –  an organization that is extremely cooperative with all facets of the industry and devoted to the success of its members and its members' customers.
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Industry News

  • (Click on the article title to access the links).   Peter Courtney Memorial Scholarship Application Extended Attention all AJSA members!  DP Sales Management is sponsoring the Peter Courtney Memorial Scholarship that will cover the registration cost and a travel stipend for one young person to attend. Click here for the application.     Fill out the application and send to ajsa@simmgene.com. Deadline is July 1.    For more details on The Summit, click here.   Nathan Adkins Memorial Scholarship The Nathan Adkins Memorial Scholarship is awarded at the Simmental Breeders Sweepstakes in memory of AJSA member Nathan Adkins. This $1,000 scholarship recognizes one young person. The scholarship application can be found at www.simmentalbreederssweepstakes.com, and should be submitted electronically on the website. Application deadline is July 3 by midnight.   
  • by Tori R. Perkins, Texas Tech University       |        When you hear the term American-breed cattle, you often think about their distinctive ear and underline. Well in the early 1990s, when a producer heard “Brahman influence,” it often meant a 10 to 12 percent discount per pound at payday. At the time, the Certified Angus Beef Program was gaining national popularity, and cattlemen were being discouraged from using Brahman genetics in their production. The discount at payday and misrepresentation of Brahman and Brahman-influenced cattle sparked the idea Jim Reeves’s mind that the American breeds needed to come together and advocate for the cattle they produce. “Despite several nay-sayers, my fellow [breed] executives agreed to join together in the effort to better compete with the onslaught of British and Continental Breeds,” said Reeves, co-founder
  • Baraboo, Wis. (June 13, 2017) – The boards of directors for Select Sires Inc., and Accelerated Genetics have reached a unanimous decision to unify the two cooperatives. Under the planned agreement, Select Sires will acquire the assets of Accelerated Genetics, joining forces of employees and independent sales representatives in each of their geographical member organizations. This decision coincides with an already collaborative business relationship that began in 2001, where each shares ownership of World Wide Sires, Ltd. World Wide Sires serves as the international marketing arm for both companies in Europe, Africa, Asia, the Middle East and Oceania. Accelerated Genetics and Select Sires Inc., are built upon the same cooperative business principles and share similar operating structures. Each organization stems from a root of innovative breeders, who had a common
  • By John Maday, Editor, Bovine Veterinarian June 09, 2017      |             Ranchers place a high priority on heifer pregnancy rates, while also understanding that, at some level, high development costs can cancel out the economic advantage of a small increase in pregnancy. They also recognize that heifers bred to calve early in the calving season set themselves up for future productivity and longevity in the herd.   While the "best" heifer-development system depends on market trends and an individual ranch's resources, several studies have shown that low-input, range-based systems compare favorably with more intensive drylot development. Results of a recent University of Nebraska trial, reported in the 2017 Nebraska Beef Cattle Report, helps reinforce that concept. In the four-year trial, researchers managed 400


We Get Visitors

The Northeast Community College Livestock Judging Team was in Bozeman visiting Montana State University and stopped by the ASA headquarters for a tour and lecture lead by Wade Shafer, EVP.

Industry Events

28 Jun 2017
AJSA NC Regional Classic
09 Jul 2017
AJSA National Classic
Registration coming soon
03 Aug 2017
The Summit 2017
IGS Youth Leadership Conference August 3-6 2017, Lincoln, NA
Hosted by the American Junior Simmental, Shorthorn, and Gelbvieh Associations
This summit is open to all youth in the beef industry ages 14-22.
Online registrations opens April 1 at www.InternationalGeneticSolutions.com
The Deadline for registration July 1.
17 Sep 2017
Fall Focus 2017
Co-hosted by: ND Simmental Association and the ASA
Ramkota Hotel Headquarters
800 South 3rd St.
Bismarck, ND 58504
(701) 258-7700
Room Block: "Fall Focus"
Room block deadline is Sept. 4, 2017 Register here


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