Our Mission

Our Mission

The success of the American Simmental Association is dependent on the success of our members. In turn, our members’ success is dependent on their cattle making an important and significant contribution to the beef industry. The highest priority is to maintain and nurture services and products, which bring value to ASA members’ customers.
Our Mission

Our Mission

The success of the American Simmental Association is dependent on the success of our members.   In turn, our members’ success is dependent on their cattle making an important and significant contribution to the beef industry.  The highest priority is to maintain and nurture services and products, which bring value to ASA members’ customers.
Our Vision

Our Vision

The American Simmental Association believes the best way to serve its members, its members’ customers and the beef industry is through continual improvement and use of genetic and associated technologies.   As such, the Association will continue to be a worldwide leader in the development and integration of these technologies for the beef industry.  The Association will initiate and foster relationships with like-minded entities to enhance our ability to achieve this objective.  The Association will be widely recognized as having an unyielding commitment to scientific principles and as a hub for the industry's most progressive seed stock producers  –  an organization that is extremely cooperative with all facets of the industry and devoted to the success of its members and its members' customers.
ASA Headquarters Grand Opening

ASA Headquarters Grand Opening

Grand Opening / Fall Focus / ASA Board Meeting April 19-23, 2016    /     Register at www.Fall Focus.org 
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ASA & Industry News

On Wednesday, May 18, 2016, the U.S. International Trade Commission released its report on the economic benefit of the Trans-Pacific Partnership to the U.S. economy. National Cattlemen's Beef Association President Tracy Brunner said this report confirms that TPP not only levels the playing field for U.S. beef exports, but also supports U.S. ...
24 March 2016
The upcoming webinar will feature the insights of industry experts; Kent Bacus, National Cattlemen’s Beef Association Director of International Trade and Market Access; and Dan Halstrom, U.S. Meat Export Federation Senior Vice President of Global Marketing. Join the free webinar to hear an update on the current state of beef trade, policy issues ...
20 May 2016
Get Red Charlie FAQs.   In the spring of 2015, the American Simmental Association had a report of a red calf confirmed to a tested homozygous black bull.  While learning about this case, several sons of Remington Lock N Load, 2503661, appeared to carry a red coat color variant not recognized by the existing coat color test. These bulls all ...
13 May 2016
Friday, August 19    |    Register now at www.fallfocus.org   |    Tour the New ASA Headquarters with an evening BBQ at the new ASA Headquarters.   August 20, 2016  Teaming Technology with Tradition Speaker lineup:   Patrick Hatfield, Chair of the Department of Animal and Range Sciences, Montana State University Wade Shafer, ...
09 May 2016
Great Interaction, ending with a Toast to ASA's New Headquarters! April's Board meeting began with youth development strategic planning and ended with a toast to the completion of ASA's new headquarters! Committee meeting agendas not only had items which needed to be addressed but include great brainstorming sessions about the future ...
02 May 2016
Do you live in the Gulf Coast region or the Fescue Belt?  If so, the University of Missouri has a deal for you!  The University of Missouri is looking to exchange GGPF250 testing for each animal with a hair shedding score (commitment of 3 years of data collection).  The University of Missouri will share those genotypes with the ASA and ultimately ...
29 April 2016
Our old friend and longtime ASA employee, Marty Ropp, recently wrote an excellent article on contemporary grouping.  It is a must read for anyone who desires to group their cattle in a manner that achieves the most accurate EPDs possible.   Marty Ropp, CEO, Business Development Specialist & Field Representative, Allied Genetic Resources ...
15 April 2016
American Cattlemen   |   Published March 14, 2016    |    Cattle producers are always searching for answers to the question, “How do I improve my bottom line?” It’s a difficult question to answer, especially if, as a producer, you are making the decisions all on your own. The good news is there are organizations out there now that can off er ...
10 April 2016
Looking back on the moments - the memories - those were the days.  Would you like to share your Simmental memories?  ASA is publishing a chronological history of Simmental and asking members to submit photos and memories to etroendle@simmgene.com.  Back in 2008, ASA celebrated 40 years of commitment to the success of our members. SimTalk ran a ...
23 March 2016

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Upcoming Events

14 June 2016
June 14 June 17
11 July 2016
    The event is scheduled for Monday, July 11,
19 August 2016
Aug. 19 Aug. 23
Fall Focus 2016

New Heaadquaters
Bozeman, MT

Tentative Schedule August 20 - ASA Publication

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Have You Herd? Blog

  • Red Charlie – FAQs

    HAVE YOU HERD? May 16, 2016 | 08:56 am

    Red Charlie – FAQs In order to understand Red Charlie, a new red coat variant, breeders must first understand the inheritance and DNA testing for the main coat color gene. The following is a brief summary. Coat Color inheritance: The main gene that controls[…]

  • DNA – Your Insurance Policy

    HAVE YOU HERD? Apr 22, 2016 | 11:29 am

    DNA – Your Insurance Policy We are continuously asked the following questions in the DNA department. “How many more genetic defect tests will be developed?” “How can I best protect my herd if something comes up down the road?” “If my sire/dam has a clear[…]


TReg Blog

Profit Through Data

  • DNA – What Testing Does ASA Offer?

    Profit Through Data Apr 18, 2016 | 12:22 pm

    DNA – What Testing Does ASA Offer? Leoma Wells, DNA and Total Heard Enrollment Specialist for the American Simmental Association, explains what DNA testing ASA offers and which one you should request, on  Have you Herd, ASA’s THE and DNA blog.  To read the full article, click the link below.[…]

  • How to Search for a Buyer Account Number

    Profit Through Data Apr 18, 2016 | 08:06 am

    How to Search for a Buyer Account Number How to do an ASA Member Search: In order to avoid multiple non-member buyer numbers, ASA recommends you look up buyer accounts prior to starting an online transfer job. If you simply type in name and address at time of transfer,[…]

  • How to Pay your Account Online

    Profit Through Data Mar 28, 2016 | 15:30 pm

    How to Pay your Account Online 1.Log in to Herdbook (Want to know how to log-in?) 2.Click the “My Account” Tab 3. Click “Pay Account Balance”  (We ONLY Accept Visa, MasterCard, or Discover) 4. Click on the Add Payment option in the green box in the lower right hand[…]


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