Industry News

Simmental Project to Accelerate Carcass Selection

April 10, 2019 Industry News ASA
US cattlemen and women have successfully improved beef quality during the last several decades, yet capturing widespread carcass data proves elusive. The most important traits are still among the most difficult to predict. A large-scale project from the American Simmental Association (ASA) aims to change some of that - and arm ranchers with more accurate…

Announcements and Events

Prove your Sires with the Carcass Merit Program

April 08, 2019 Events ASA
As spring approaches and the sales are starting to wrap up, it’s that time of year again to start thinking about Carcass Merit Program (CMP) placement. The ASA…

ASA Spotlight

Influenced by SimAngus™ Genetics

April 05, 2019 ASA Spotlight ASA
By Emme Troendle The Stewart family has found that their SimAngusTM seedstock genetics work for their commercial customers in any environment. “Everything we do revolves around if it’s going to help our customer succeed in the cattle business,” says Ken…

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Women of ASA

Down to the Genes Series

Everything Junior Members Need to Know About DNA Testing

April 09, 2019 DNA
With the upcoming AJSA Regional and National Classics, and summer show season, it is very important to be up to date on DNA requirements for registration. The deadlines in this article are specifically for the AJSA Regional and National Classics, but the general registration requirements serve as a good guide for all who will register animals for show season. Please pay close attention to the DNA…

Featured Photo

A red Uno Mas daughter having some breakfast on a frosty morning at Emmons Ranch. 
Photo submitted by Patrick Emmons.

A red Uno Mas daughter having breakfast on a frosty morning at Emmons Ranch

Submit your SimGenetic cattle photos to ASA Publication at and you could see your photo here and on our social media outlets.  You might even find your photo on the cover of our magazines! 



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