Simmental
& SimGenetics Cattle
Data Driven.
Member Focused.

The American Simmental Association will host town hall, committee, and board meetings during Fall Focus in Columbia, Missouri. For those unable to attend in person, all sessions will be available online, allowing members to participate virtually. Login details can be found on the ASA homepage at www.simmental.org. Meeting times are as follows:

August 21, 5:00 PM CST – American Simmental-Simbrah Foundation Board meeting - COMPLETED

August 21, 7:00 PM CST – Simbrah Committee meeting - COMPLETED

August 24, 8:00 AM CST – Town Hall meeting

August 24, 9:45 AM CST – Growth & Development and Policies & Procedures Committee meetings

August 24, 1:00 PM CST – Breed Improvement and Activities & Events Committee meetings

August 24, 3:30 PM CST – ASA Board of Trustees meeting

August 25, 8:00 AM CST – ASA Board of Trustees meeting (This one isn't broadcast)

The Get the Schedule

Fall Focus kicks off this week in Columbia, Missouri, running August 22–26, with meetings beginning on August 21. For those attending, please note that there have been some minor schedule changes. Most notably, the committee meetings on Sunday, August 24, have been switched: the Growth & Development and Policies & Procedures Committee meetings will now be held in the morning, while the Breed Improvement and Activities & Events Committee meetings will take place in the afternoon. Be sure to review the updated agenda and plan ahead. All event details, including schedules, session information, and travel resources, are available at fallfocus.org. We look forward to seeing you in Columbia!

The American Simmental Association has completed a pedigree correction for the bull W/C DOUBLE DOWN 5014E (ASA 3336150) following parent-verification DNA testing on his dam, W/C MISS WERNING 5014C (ASA 3211676), which resulted in a change to her recorded sire. This adjustment has altered W/C DOUBLE DOWN 5014E’s pedigree and breed composition, which in turn affects the breed composition and pedigree of his progeny. All impacted records were automatically updated in the ASA database immediately following his dam’s pedigree change. For questions regarding affected animals, please contact the ASA DNA Department at dna@simmgene.com, or 406-587-4531.

DNA results have been uploaded to Herdbook for all animals that had samples taken during the AJSA National Classic in Madison, WI. To view your animal’s results, visit herdbook.org, log into your account, and search for the animal(s) tested in the “animal search” function. The best way to review results is through the “DNA Detail Report.” If you have any questions, please contact the DNA Department at dna@simmgene.com.

The 2026 Sire Source is expanding its reach and offers a significant opportunity to showcase your bulls. For the first time, the print edition will be mailed to all SimTalk subscribers – over 40,000 ASA members, commercial producers, universities, and industry professionals. This is an increase from the previous 8,000-member reach.

This gives your bull exposure to a nationwide audience of cattle producers actively seeking new genetics. Listings are more than just a mention; they provide direct visibility to potential buyers.

Sign up now and your bull’s listing will:

• Be live on simmental.org for the rest of 2025
• Appear in the full-color 2026 print edition
• Remain accessible online in 2026

Advertising is open to all breeders whose bulls meet the Sire Source guidelines*, regardless of ASA membership.

Contact Nancy Chesterfield (nchesterfield@simmgene.com) or Rebecca Price (rprice@simmgene.com) to get started.

*Bulls must be registered with the ASA and have all required DNA testing completed to qualify as approved AI sires.

Find us on YouTube

The American Simmental Association (ASA) is proud to announce the hire of Elizabeth Dressler, filling the role of ASA Geneticist. Dressler recently completed her doctoral degree at Kansas State University in animal breeding and genetics. Much of Dressler’s research has been focused on capturing traits that are difficult to measure in beef cattle, including gas fluxes, feed intake, and water intake. She is well-versed in novel trait collection and quantitative genetics, bringing real-world experience in the beef industry to the role. 

Held in conjunction with the 7P Ranch 50th Annual Production Sale

WHEN: Friday afternoon, October 24, 2025 (exact time TBA)

WHERE: 7P Ranch Headquarters, 10678 FM 757, Winona, TX

WHAT: Experience the F1 Simbrah Summit – an educational event held in conjunction with 7P Ranch’s 50th Annual Production Sale. Learn from top industry experts and gain proven strategies to maximize longevity, profitability, and efficiency in your herd.

Highlights:

• Expert Lineup: Insights on genetics, nutrition, and cattle markets from leading industry voices.

• Profit Through Science: Proven strategies for increasing ROI through heterosis.

• Panel & Q&A: Get answers directly from industry pros.

• Dinner & Fellowship: Sponsored by Purina.

REGISTER