Simmental
& SimGenetics Cattle
Data Driven.
Member Focused.

The 2026 Sire Source is expanding its reach and offers a significant opportunity to showcase your bulls. For the first time, the print edition will be mailed to all SimTalk subscribers – over 40,000 ASA members, commercial producers, universities, and industry professionals. This is an increase from the previous 8,000-member reach.

This gives your bull exposure to a nationwide audience of cattle producers actively seeking new genetics. Listings are more than just a mention; they provide direct visibility to potential buyers.

Sign up now and your bull’s listing will:

• Be live on simmental.org for the rest of 2025
• Appear in the full-color 2026 print edition
• Remain accessible online in 2026

Advertising is open to all breeders whose bulls meet the Sire Source guidelines*, regardless of ASA membership.

Contact Nancy Chesterfield (nchesterfield@simmgene.com) or Rebecca Price (rprice@simmgene.com) to get started.

*Bulls must be registered with the ASA and have all required DNA testing completed to qualify as approved AI sires.

The schedule has been released and registration is open for Fall Focus 2025

Join fellow ASA members and beef industry professionals in Columbia, Missouri, August 22–26, for an engaging weekend of industry insights, research updates, and networking opportunities.

Aug. 22 – Show-Me State Showcase

Hosted by the Missouri Simmental Association, explore Missouri’s beef industry, with tours and presentations at the University of Missouri and Cattle Visions. Special guests include Governor Mike Kehoe, Missouri Director of Agriculture Chris Chinn, and University of Missouri President Dr. Mun Choi. Wrap up the day with dinner at the iconic Warm Springs Ranch — home of the Budweiser Clydesdales!

Aug. 23 – Educational Symposium & Recognition Dinner

Hear from leading experts like Drs. Bryon Wiegand, Jamie Courter, Jordan Thomas, Allison Meyer, Randie Culbertson, and Charley Martinez as they dive into the cow-calf sector, focusing on the balance between genetic efficiency and industry demands. Conclude the evening by celebrating the 2025 Golden Book and Lifetime Promoter award recipients.

Aug. 24–26 – Town Hall and ASA Board & Committee Meetings

All are welcome and encouraged to attend.

The discounted hotel room rate is no longer available; however, attendees are still welcome to make a reservation at the host hotel – the Hilton Garden Inn. Book online by clicking this link or call 573-814-5464.

In the heart of the Kittitas Valley, near Ellensburg, Washington, you’ll find the Forman family. Here, three generations form Trinity Farms, where they work each day to raise a growing cow herd and SimAngus bulls that reward commercial buyers.

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Held in conjunction with the 7P Ranch 50th Annual Production Sale

WHEN: Friday afternoon, October 24, 2025 (exact time TBA)

WHERE: 7P Ranch Headquarters, 10678 FM 757, Winona, TX

WHAT: Experience the F1 Simbrah Summit – an educational event held in conjunction with 7P Ranch’s 50th Annual Production Sale. Learn from top industry experts and gain proven strategies to maximize longevity, profitability, and efficiency in your herd.

Highlights:

• Expert Lineup: Insights on genetics, nutrition, and cattle markets from leading industry voices.

• Profit Through Science: Proven strategies for increasing ROI through heterosis.

• Panel & Q&A: Get answers directly from industry pros.

• Dinner & Fellowship: Sponsored by Purina.

REGISTER

Fall-calving herds — it’s that time of year!

As you gear up for summer projects, don’t forget that the 2025 Fall Total Herd Enrollment (THE) season is already underway. Make the most of your planning and preparation by enrolling all your fall-calving dams in THE—the best tool to support your herd’s success.

Submit your inventory:

• EARLY (by June 15, 2025)

• ACCURATELY (don’t pay for dams that are gone; make sure all new heifers and purchased cows are listed to ensure complete dam records)

You must submit an updated inventory in order to benefit from our early enrollment rates. Even if you don’t think there are any changes to your herd, review the list and submit your inventory today! 

Important Dates:

• Fall THE is for cows that will calve between July 1 and December 31, 2025.

• Fall Early Enrollment is open from Apr 15 to June 15, 2025.

• Fall Late Enrollment is open from June 16 to August 15, 2025 (incurs $1.00 late fee per dam)

Don’t delay, enroll today!