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Announcements

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Welcome to Sire Source 2025
A New Look. A New Era.

We’re proud to introduce the newly redesigned Sire Source — bringing the power of performance, predictability, and progress right to your fingertips. Whether you're selecting sires for added maternal strength, carcass merit, or balanced traits.

As the beef industry evolves, so do we — delivering the tools, data, and insight you need to make confident breeding decisions for the future of your herd.

Let’s move forward. Strong.

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IGS TV Launches New Series Exploring Current Carcass Dynamics

Four fresh, newly released videos spotlighting current carcass dynamics in the beef industry are now live on IGS TV. In these videos, Drs. Ty Lawrence, Bryon Wiegand, and Dale Woerner join Chip Kemp at Fall Focus 2024 to discuss the realities of what cattle producers should be prepared for regarding carcass evaluation, harvest weights, compositional understanding, and more.

Attention:
Hydrops Information Center

Your source for the latest information and resources regarding the reported hydrops pregnancies in a line of Simmental cows. Learn more today.

Sale Catalog Resources Added to ASA Website

Looking to add some information about EPD and indexes, genomics, the IGS multi-breed genetic evaluation, or the benefits of participating in ASA’s programs to your sale catalog? Look no further! ASA has compiled a folder with various resources like logos, camera-ready ads, and answers to frequently asked questions that can be used in sale catalogs or other marketing materials. Click on “Sale Catalog Resources” under the Marketing tab to view the material or click here.
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Act Now: THE Enrollment for Fall-Calving Dams Is Open

Fall-calving herds — it’s that time of year!

As you gear up for summer projects, don’t forget that the 2025 Fall Total Herd Enrollment (THE) season is already underway. Make the most of your planning and preparation by enrolling all your fall-calving dams in THE—the best tool to support your herd’s success.


Submit your inventory:

  • EARLY (by June 15, 2025)

  • ACCURATELY (don’t pay for dams that are gone; make sure all new heifers and purchased cows are listed to ensure complete dam records)

You must submit an updated inventory in order to benefit from our early enrollment rates. Even if you don’t think there are any changes to your herd, review the list and submit your inventory today! 


Important Dates:

  • Fall THE is for cows that will calve between July 1 and December 31, 2025.

  • Fall Early Enrollment is open from Apr 15 to June 15, 2025.

  • Fall Late Enrollment is open from June 16 to August 15, 2025 (incurs $1.00 late fee per dam)


Don’t delay, enroll today!


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