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Announcements

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Welcome to Sire Source 2025
A New Look. A New Era.

We’re proud to introduce the newly redesigned Sire Source — bringing the power of performance, predictability, and progress right to your fingertips. Whether you're selecting sires for added maternal strength, carcass merit, or balanced traits.

As the beef industry evolves, so do we — delivering the tools, data, and insight you need to make confident breeding decisions for the future of your herd.

Let’s move forward. Strong.

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2025 STYLE Program Registration Full
Join the Alternate List!

The 2025 STYLE Program will take place in Bozeman, MT, from June 23–25, 2025. Hosted by the American Simmental Association, this leadership training program is designed for individuals ages 25–45 seeking to develop leadership skills and expand their professional networks.

Registration is FULL; however, alternates are currently being accepted. If you’d like to be added to the alternate list, fill out the registration form online today.

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IGS TV Launches New Series Exploring Current Carcass Dynamics

Four fresh, newly released videos spotlighting current carcass dynamics in the beef industry are now live on IGS TV. In these videos, Drs. Ty Lawrence, Bryon Wiegand, and Dale Woerner join Chip Kemp at Fall Focus 2024 to discuss the realities of what cattle producers should be prepared for regarding carcass evaluation, harvest weights, compositional understanding, and more.

Attention:
Hydrops Information Center

Your source for the latest information and resources regarding the reported hydrops pregnancies in a line of Simmental cows. Learn more today.

Sale Catalog Resources Added to ASA Website

Looking to add some information about EPD and indexes, genomics, the IGS multi-breed genetic evaluation, or the benefits of participating in ASA’s programs to your sale catalog? Look no further! ASA has compiled a folder with various resources like logos, camera-ready ads, and answers to frequently asked questions that can be used in sale catalogs or other marketing materials. Click on “Sale Catalog Resources” under the Marketing tab to view the material or click here.
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Find us on YouTube
PTP Ring of Champions Winner Circle

The recently completed show season saw more than one thousand SimGenetics entries from throughout the US on display at our six Major PTP Shows. It also featured new opportunities, with Dixie National added to the National Show rotation and the inclusion of Simbrah and Fullblood Simmental divisions to the Ring of Champions. Six successful events later, we are proud to announce this season’s winners.

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