Simmental
& SimGenetics Cattle
Data Driven.
Member Focused.

The American Simmental Association is pleased to welcome Dr. Jon DeClerck as our new Executive Vice President.

Jon brings a thoughtful leadership style, a strong commitment to serving members, and a passion for advancing the mission of ASA. With a background in animal science, industry experience, and a collaborative approach, we’re excited to have him guiding the next chapter of the Association’s work.

Join fellow ASA members and beef industry professionals in Columbia, Missouri, August 22–26, for an engaging weekend of industry insights, research updates, and networking opportunities.

In the heart of the Kittitas Valley, near Ellensburg, Washington, you’ll find the Forman family. Here, three generations form Trinity Farms, where they work each day to raise a growing cow herd and SimAngus bulls that reward commercial buyers.

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Fall-calving herds — it’s that time of year!

As you gear up for summer projects, don’t forget that the 2025 Fall Total Herd Enrollment (THE) season is already underway. Make the most of your planning and preparation by enrolling all your fall-calving dams in THE—the best tool to support your herd’s success.

Submit your inventory:

• EARLY (by June 15, 2025)

• ACCURATELY (don’t pay for dams that are gone; make sure all new heifers and purchased cows are listed to ensure complete dam records)

You must submit an updated inventory in order to benefit from our early enrollment rates. Even if you don’t think there are any changes to your herd, review the list and submit your inventory today! 

Important Dates:

• Fall THE is for cows that will calve between July 1 and December 31, 2025.

• Fall Early Enrollment is open from Apr 15 to June 15, 2025.

• Fall Late Enrollment is open from June 16 to August 15, 2025 (incurs $1.00 late fee per dam)

Don’t delay, enroll today!