Industry News

Announcements and Events

ASA Now Current on DNA Cow Herd Roundup (CHR) Samples

May 17, 2019 Events ASA
A major goal was met May 9 as the ASA staff reported that the DNA Cow Herd Roundup research project had persevered through the mountain of samples that were…

ASA Spotlight

Building Better Beef with Simmental Genetics

May 07, 2019 ASA Spotlight ASA
The University of Illinois at Urbana-Champaign is known for conducting important beef industry research, and Simmental genetics are a significant piece of this program. By Lilly Platts The University of Illinois at Urbana-Champaign (UIUC) has been a leader in…

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Women of ASA

Down to the Genes Series

Everything Junior Members Need to Know About DNA Testing

April 09, 2019 DNA
With the upcoming AJSA Regional and National Classics, and summer show season, it is very important to be up to date on DNA requirements for registration. The deadlines in this article are specifically for the AJSA Regional and National Classics, but the general registration requirements serve as a good guide for all who will register animals for show season. Please pay close attention to the DNA…

Featured Photo

SimAgnusTM bull after a rain shower. Photo by Jared Whareham.  Submit your photos with SimmApp to be featured online or in our magazines. Download Simmental’s informational app from Google Play or the Apple store.

Photo by Jared Whareham

You can also submit your SimGenetic cattle photos to ASA Publication at and you could see your photo here and on our social media outlets.  You might even find your photo on the cover of our magazines! 



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