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Special Announcements


The dates are set for the 2023 ASA SimGenetics Training for Young Leaders and Entrepreneurs (STYLE) Conference in Oklahoma City, OK, June 9–11. 

A program dedicated to developing young leaders in the ASA membership, STYLE brings together 25–45-year-olds from all over the USA. Discovery of self-leadership, a deeper understanding of the greater beef industry, learning the fundamentals and “under the hood” functions of the ASA and its governance, along with relationship-building with the cohort and others from all over America is what STYLE is all about. 

Interested in this year’s program? Contact Luke Bowman, Director of SimGenetic Development today! or (765) 993-6681.

"The cattle industry is just as much about connections as it is the cattle. STYLE is a relaxed yet professional environment that nurtures connections that will last a lifetime. If you're serious about being in the SimGenetics business for years to come and the future of the ASA is important to you, this is a must-attend event." - Travis Wulf, Clear Springs Cattle Co.


TSU Price Increase

Due to rising costs from the TSU manufacturer AllFlex TM, ASA will be increasing the price of TSUs to $22 per box, effective immediately. Each box will still include 10 individual tissue sampling units.


Simbrah Registry – Breed Classification: Notice of New HerdBook Programming Logic for Purebred Simbrah Classifications.

In September of this year, the Trustees and Staff of ASA were notified of a concern regarding the Purebred Simbrah classification some animals received. Upon an in-depth review, ASA determined that the programming logic in HerdBook Services ( from 2013, gave an animal a Purebred Simbrah classification where another interpretation would classify these same animals as Percentage Simbrah.

The ASA Board met on Monday, November 28, 2022 and passed two resolutions which clarified the interpretation of the programming logic to be used for the Simbrah Registry – Breed Classification and provided for the implementation of the clarification.

The updated programming logic was implemented on December 15, 2022, (the “2022 Programing Logic”).


 Read the notice here.


Download the flowchart here.

DNA Billing Announcement

Effective immediately, ASA will be implementing a $7.20 processing fee for all semen straws and/or semen samples submitted to Neogen for DNA testing. 



Announcements and Events

November 01, 2022

Dr. Andy Roberts Joins the ASA SimSpecialist Team

in Events by ASA
Andy was raised on a small irrigated crop and livestock operation along the Rio Grande River in southern New Mexico. In 1978, the family operation changed to… read article

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SimGenetics Takes Roth Farm and Ranch into the Future

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Digital Certificates Now Available

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Down to the Genes Series

DNA Requirements for Foundation-Registered AI Sires and Donor Dams

Before the fertilization, before the flush, and long before those embryo transfer (ET) calves hit…

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