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Announcements and Events

May 29, 2021
Events ASA

Simmental Provides Open-Breed Registration Promotion

Knowledge is a powerful tool for success. The American Simmental Association (ASA) recognizes that informed, data-driven decisions improve the bottom line for…
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April 16, 2021
Events ASA

National Classic Preview

By Lilly Platts with Classic Coordinator Diane Duren | National Classic June 26 - July 2, 2021 The 2021 AJSA National Classic will mark the 41st year of…
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March 27, 2021
Events ASA

Fall Focus – 2021 and 2022 Updates

Pandemic – it is not a four-letter word, but the response is probably the same. You wonder what is coming after that word is said. There are still challenges…
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Industry News

Simmental and Bison Genomes Released

May 01, 2021 Industry News ASA
The first reference-quality genome assemblies for the iconic North American Yellowstone bison and the Simmental cattle breed have been published in the Journal of Heredity. Animal genome assemblies provide genetic “blueprints” for how they develop and pass on…
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ASA Spotlight

May 21, 2021
ASA Spotlight ASA

Meeting with Moody

by Lilly Platts | ASA Board Chairman Randy Moody remarks on programs and key issues facing the ASA Board of Trustees. Platts: Tell us about your background,…
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May 16, 2021
ASA Spotlight ASA

The Tale of Three Buildings

Hospital Builds on Former ASA Property | by Dan Reider In 1974, the five-year-old American Simmental Association capitalized on rapidly expanding demand for…
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May 07, 2021
ASA Spotlight ASA

Built on Balance

by Lilly Platts | Bichler Simmentals raises high-quality seedstock in North Dakota, with a focus on balanced traits and consistent improvement. Doug and Maria…
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Kenner Simmentals Focused on Developing Better Beef

Apr 16, 2021 ASA Spotlight
By Emme DemmendaalEditor’s Note: This article was originally published by Tri-State Livestock News, reprinted with permission. As Simmental and SimAngus TM breeders, Erika and…
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A Successful Cattlemen's Congress

Mar 27, 2021 ASA Spotlight
SimMagic On Ice, Volume 12, was held Sunday, January 10 at Cattlemen's Congress. The sale kicked off with donations lots for the American Simmental-Simbrah Foundation (ASF). The…
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Continuation of a Classic

Mar 27, 2021 ASA Spotlight
By Lilly Platts | Jason and Nikki Gress raise Fleckvieh cattle for the modern producer at Little Creek Cattle, Inc. Editor’s note: The Gress family was featured in ASA’s Stand…
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Women of ASA

May 16, 2021

Women of ASA - Penny Zimmerman

in Women of ASA
by Emme Demmendaal | Editor’s Note: This article series highlights significant contributions of women in the Simmental community. Former president for the American National CattleWomen, Penny Zimmerman, of One Penny Ranch, Foley, Minnesota, has been a lifelong Simmental breeder, beef advocate, and educator. Breaking into the cattle industry as a first-generation rancher can be difficult, but to… read article
May 01, 2021

Women of ASA - Betsy Senter

in Women of ASA
By Lilly Platts Betsy Senter was born and raised in Raleigh, North Carolina. “Both of my grandparents had farms. My dad’s dad had a 220-acre farm just south of Raleigh, and basically, we grew up there. We were out there all the time, every weekend, and whenever something needed to be done. We ran cattle, and had a group of people we sold freezer beef to. That’s how I became interested in beef. We… read article
Mar 19, 2021 366

Women of ASA - Dr. Lauren Hyde

in Women of ASA
By Emme Demmendaal | Paving the way for women in agriculture, Dr. Lauren Hyde was instrumental in rolling out the most useful cattle selection tool to the industry — the IGS Multi-breed Genetic Evaluation. Editor’s Note: The… read article
Feb 05, 2021 517

Women of ASA - Lynette Thompson & Shanon Erbele

in Women of ASA
By Lilly Platts | Lynette Thompson has been an integral part of her family’s operation, TNT Simmentals, since its inception. Her years of dedication have now inspired her daughter, Shanon Erbele, to become the next… read article

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Back to Basics

Historical Path to Breeding Up to a Purebred Simmental Cow Herd

May 07, 2021 Back to Basics ASA
by Emme Demmendaal SimGenetic Breed Classifications:A Historical Overview ASA members have evolved and adapted to meet customer and consumer needs over time. From the IGS Genetic Evaluation to the ASA’s DNA research projects, our board and membership have striven to improve cattle, making this breed a forerunner in beef cattle genetics. Part of the…
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Naming an Animal

January 09, 2021 Back to Basics ASA
The processing team has noticed an increase in the frequency of questions on how to name your animals. Below are guidelines to help. An Animal Name: ■ May be up to 30 characters, including spaces, prefixes, dashes, or slashes. ■ In addition to letters or numbers, the following characters are eligible for use: & / - _ `. ■ Only the applicant’s approved…
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Down to the Genes Series

Everything the AJSA Needs to Know About DNA Testing

April 17, 2021 DNA
With the upcoming AJSA Regional and National Classics, and summer show season, it is very important to be up to date on DNA requirements for registration. The deadlines in this article are specifically for the AJSA Regional and National Classics, but the general registration requirements serve as a good guide for all who will register animals for show season. Please pay close attention to the DNA…
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