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  • Are you working on submitting your calf data? Here is a quick checklist to make sure you’re getting all your data submitted correctly. | 07 October 2019
  • Learning, Leading and Cattle Feeding | 06 October 2019
  • Women of ASA - Lynda Stewart | 23 September 2019
  • Just Look Up | 23 September 2019
  • Attention Seedstock Producers! It’s Time to Start DNA Testing for Spring Production Sales | 23 September 2019
  • Foundation Focus | 22 September 2019

Stand Strong. Simmental.

American Simmental Association proudly introduces a new video series, titled “Stand Strong. Simmental.” We’ll share a video feature every Sunday, exploring how Simmental and SimGenetics help families raise profitable herds that stand the test of time. Our first video in the eight-part series begins in a place called Harmony.  Watch, enjoy and share with friends!

A rolling valley with Simmental cows and no cell phone reception – that’s peace in Harmony, Minn. Matt Aggen shares how he got his start and how Simmental and SimAngus keep him in business.

Industry News

Learning, Leading and Cattle Feeding

October 06, 2019 Industry News ASA
ASA’s Steer Profitability Competition bridges the gap from making herd genetic selection decisions to sending calves to slaughter. By Emme Troendle and Lilly Platts SPC Late-breaking news: The deadline for entry has been extended to October 11 (informational…

Best Practices for Most Accurate Genetic Predictions and Genomic Testing

September 12, 2019 Industry News ASA
Best Practices to Receive the Most Accurate Genetic Predictions 1. Clearly defined breeding objectives With the ability to increase the rate of genetic change comes the possibility to make mistakes at a faster pace. Breeding goals need to be clearly identified…

Announcements and Events

Foundation Focus

September 22, 2019 Events ASA
By Dr. Fred Swain, Chairman of the Eastern Junior Funding Auction | The Eastern Simmental Junior funding committee initiated a scholarship actively designated…

Come One, Come All - All Breeds Welcome!

September 10, 2019 Events ASA
2020 AJSA Steer Profitability Competition Animals must be entered by 9/27/2019. Go to to enter your animals and find more…

ASA Spotlight

Fleckvieh is Deeply Rooted in Holland

October 11, 2019 ASA Spotlight ASA
by Emme Troendle | Editor’s note: While in the Netherlands visiting friends, ASA’s Emme Troendle met two Dutch Fleckvieh dairy farmers who are on the board for…

Simmental Down Under

September 23, 2019 ASA Spotlight ASA
By Lilly Platts | Hicks Beef has long been committed to improving their program through science and data. Shortly after the formation of IGS, the program…

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Women of ASA

Down to the Genes Series

Attention Seedstock Producers! It’s Time to Start DNA Testing for Spring Production Sales

September 23, 2019 DNA
As producers across the country start weaning spring-born calves, ASA wants to ensure that any subsequent DNA testing on those calves is successful. With increased value being placed on genomically-enhanced EPDs, it is more important than ever to make sure producers allow adequate time for collecting and organizing samples, requesting paperwork or kits from ASA, testing at the lab, and uploading…


SimTalk Magazine

>> Read the current issue here.


the Register

>> Read the current issue here.

Featured Preview: Fleckvieh is Deeply Rooted in Holland

Back to Basics

October 07, 2019

Are you working on submitting your calf data? Here is a quick checklist to make sure you’re getting all your data submitted correctly.

in Back to Basics by ASA
✔ Does every cow you enrolled in your 2019 spring enrollment have a calf reported? If you want more detailed instructions on how to report your calf data online go to✔ Do you have a dam that didn’t have a calf? You’ll need to report the reason she didn’t calve that season/year with a productivity code (but if you have calf data and the calf… read more
Annual Meeting is in Denver
Once again, the DoubleTree Hotel Denver, 3203 Quebec Street will serve as headquarters for the ASA Annual Meeting, Foundation Auction, and ASA Board Meetings.

American Simmental Association Member Block Special Rate.
A block of rooms has been reserved for January 12, 2020 - January 23, 2020. The special room rate will be available until November 13th or until the group block is sold-out, whichever comes first.

Half Time Show


Does collecting data on the commercial cowherd really pay off?  One rancher has been doing it for over 30 years!!!  Come on along crew!!


IGS and the Pursuit of Better Cattle

Simbrah-SimGenetics Summit for 2019

Graham Land & Cattle feedyard Friday, October 18, 2019 in Gonzales, TX

Click here guidelines & registeration


Sire Souce 2019




        Read this weeks eNews here.


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