406.587.4531
simmental@simmgene.com
406.587.4531
simmental@simmgene.com
The commercial programs offered by the American Simmental Association (ASA) are an effort to provide genetic tools to the largest sector of the beef industry; the commercial cattlemen. These efforts are supported through multiple ASA programs and the world’s most comprehensive beef genetic database. The three pillars to ASA Commercial Programs are the: Total Herd Enrollment — Commercial option (THE-CM), Cowherd DNA Roundup (CHR), and the IGS Feeder Profit CalculatorTM (FPC). These three programs allow you to maximize the genetic awareness surrounding your program and to make better management and selection decisions. Each of these programs is designed to offer you assistance at three key management moments in your production system; Breeding, Heifer Selection, and Weaning.

The commercial programs offered by the American Simmental Association (ASA) are an effort to provide genetic tools to the largest sector of the beef industry; the commercial cattlemen. These efforts are supported through multiple ASA programs and the world’s most comprehensive beef genetic database. The three pillars to ASA Commercial Programs are the: Total Herd Enrollment — Commercial option (THE-CM), Cowherd DNA Roundup (CHR), and the IGS Feeder Profit CalculatorTM (FPC). These three programs allow you to maximize the genetic awareness surrounding your program and to make better management and selection decisions. Each of these programs is designed to offer you assistance at three key management moments in your production system; Breeding, Heifer Selection, and Weaning.


ASA's Total Herd Enrollment - Commercial Option is designed specifically for serious commercial beef operations. Any breed type, free Active Herd management software, and only $500/year - regardless of herd size.

The CHR is your opportunity to push the accelerator on female genetic awareness. Every cattleman understands who their best-producing cow is, but do they know right away which replacement heifer will fill that role? The field of genomics allows us to gain a better understanding of a young heifer’s genetic potential even before she starts producing. This technology utilizes known regions on the bovine genome that impact specific economically relevant traits. For example, longevity in cattle is known once they've been in production for almost a generation, but you would hope to know that information before you invested time and money in replacements. Through genomics, we can use known genetic markers to give us an indication of whether a female may last in the herd longer (or shorter) than others. The CHR will provide you with years of information before you have to invest years of time.


As a Carcass Merit Program cooperator herd, ASA tests a number of young, unproven, high prospect sires through artificial insemination on the cattle within the cooperator’s herd. The purpose of this is to obtain data on the progeny of the sires in order to improve the accuracy of the sire's EPD and adjust the EPD according to how the progeny performs. This allows bull owners and genetic companies to identify the high prospect sires and high-quality genetics early on in the sire’s life. Also, by improving the accuracy of the EPD, the sires become more predictable and marketable.

The purpose of this project is to:

The American Simmental Association (ASA) has partnered with Neogen to offer today’s cattlemen and women the tools to ensure the most productive and profitable return on their Simmental genetics. With an ever-increasing demand for irrefutable, science-based data within commercial and seedstock industries alike, ASA has developed Calf Crop Genomics (CCG), a genotyping project designed with the producer in mind. Not only does CCG allow for more accurate selection decisions and parentage testing, but it’s offered at half the cost of regular genomic testing.
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