Join Us in Missouri: Fall Focus 2025 Registration Now Open

Registration is NOW OPEN for Fall Focus 2025! Visit fallfocus.org to reserve your spot.

Join fellow ASA members and beef industry professionals in Columbia, Missouri, August 22–26, for an engaging weekend of industry insights, research updates, and networking opportunities.

Aug. 22 – Show-Me State Showcase
Hosted by Missouri’s Simmental breeders, explore Missouri’s beef industry, including tours at the University of Missouri campus and time learning about their research on beef-on-dairy, fescue tolerance, and other various topics, followed by a tour of the Cattle Visions Bull Collection Facility in the afternoon. Wrap up the day with dinner at the iconic Warm Springs Ranch — home of the Budweiser Clydesdales!

Aug. 23 – Educational Symposium & Recognition Dinner
Hear from leading experts like Drs. Bryon Wiegand, Jamie Courter, Jordan Thomas, Allison Meyer, Randie Culbertson, and Charley Martinez as they dive into the cow-calf sector, focusing on the balance between genetic efficiency and industry demands. Conclude the evening by celebrating the 2025 Golden Book and Lifetime Promoter award recipients.

Aug. 24–26 – Town Hall and ASA Board & Committee Meetings

All are welcome and encouraged to attend.

Don’t miss this premier ASA event. Register today at fallfocus.org!